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1、PPT模板素材库大全, ,Template,Story Board,Design,Setting,Plan,Powerful Presentation Design Products Process,with designer,Presentation Design,Presentation Design,Internet Host,Windows for Workgroups,Windows 95 & 98,Apple Macintosh System,Windows NT,IBM Mainframe,TCP/IP,Network Printer,UNIX System,VMS System
2、,Windows 2000,Case 082,OSI Model Layer,application,network,transport,session,presentation,data link,physical,1,2,3,4,5,6,7,Form oracle, , , ,Mobile ,Any- Place,Any- Time,Any- Network,Any- Content,Any- Device,Any- Place,Any- Time,Any- Network,Any- Content,Any- Device, ,/ , ,/ , , /, ,/ , , , , , , ,
3、, ,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,M A R K E T V A L U E,2008,2006,2005,3000,5000,7000,Brand Management Process,Brand Diagnosis,STEP 1,Brand Perspective,STEP 2,Brand Culture,STEP 3,Brand Communication,STEP 4,Case 064,Busi
4、ness Contents,Category 1,Category 2,Category 3,Category 4,Sub_category 01,Sub_category 02,Sub_category 03,Sub_category 04,Sub_category 01,Sub_category 02,Sub_category 01,Sub_category 02,Sub_category 01,Sub_category 02,eSolution,consulting,strategy,Model of Sale Formation,Use existing Products,STEP 1
5、,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,Safety needs,Social needs,Esteem needs,Self Actualization needs,NEEDS Analysis,- - , - ,- , - ,- - , ,Case 067,Brand Management Process,Step1 Media mix,Step2 Target mix,STEP 3 Brand mix,STEP 4 Seasonality,STEP 5 Regio
6、nal mix,Process Completed,Renewal Category,Search System,Community Shop,Web Design,Recruit System,Mailing system, ,advertising,creative,Media planning,measurability,concept,1,2,2,2,0,Case 070, ?,Are you getting there?, ?,Where are we?, ?,Why are we there?, ?,How could we get ther?, ?,Where could we
7、are?,T-plan,Case 071,attention,interest,desire,memory,action,AIDMA,Estelmo Lews, . AIDMA . 1. Attention - . 2. Interest - . 3. Desire - . 4. Memory - . . 5. Action - ., ,Web Design,Search System,Recruit System,Community Shop,Mailing system Admin tool,Site System , / System , & , System , ,RENEWAL,Ca
8、se 072,Rogers , ,Late majority, ,laggard,Social factors, ,(Target Market), (Consumer Promise), (Support), (Personality),Case 074,Case 075, ,TV ?, ?, TV ?, ?, ?, , , FTP, , Process, ,ADMIN, / , , ,Case 077,What is the Brand?,Rational product features.,attributes,What will It do for me?,Rational expec
9、tations as a Result of use.,benefits,What kind of person woluld it be?,Basic human values-the end Emotional rewards one expects From using the brand.,values,What does it mean to me?,The image of the brand. As Elicited in terms of human Characteristics.,personality,What is the enduring Core of the br
10、and?,Every brand has a “soil” which creates it and identifies it.,essence,The brand,Support,AD Goal,Target Market,Consumer Promise,Personality,System Infra,Creative Power,PROJECT SUPPORT SYSTEM,Media Power,Promotion Strategy,Communication Strategy,Marketing Consulting,* SYSTEM FLOW,STEP 1,STEP 2,STE
11、P 3,STEP 4,Irrelevant characters,Relevant characters,Flot,Setting,Symbols,Mood,Lead character,Flot,Setting,Irrelevant Characters,Relevant characters,Symbols,Mood,Case 083,Max marketing model, ,synergy,linkage,sales,Activ- ation,advertising,Accoun- tability,media,targeting,PRODUCT FUNCTIONS,BRAND NAME,GRAPHICS,PRDUCT DESIGN MIX,LOGOS / TRADEMARK MIX,PACKAGING,AUGMENTED PRODUCT FEATURES,CONTENTS CASE 1,CONTENTS CASE 1,CONTENTS CASE 1, ,STEP 07,STEP 06,STEP 05, ,STEP 04, & ,STEP 03
