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1、-2出加沥河2003年9月第三阱战略匹配VtrategicMatchL内外条件的分粑ClassificationofInternalandExternalConditionsIL“优势Strengths:竞争优势competitiveadvantage+stableandhealthyinternalatmosphere(稳定、健康的条件).7,贾多Vyeaknesses:弛4多学j好comipefitivedisadyantages+anunstableandunhealthyinternalatmosphere不稳定的内部条件一、优势和弱势StrengthsandWeakmesses李1.
2、优势Strengths(D)核心兔争力Distinetivecompetency(leverage):Productdesign,lowcosthighefficiency,leadershipinproductinnovation,abilitytoinfluencelegislation,controlofcostand_other,massiveavailabilityofcapitalCRM-customerrelationsmanagement、Excumples:“Toyotsr-dualty:,Benz一iniasc,IBM一service;CocaCola一internatio
3、nalbrandrecognition;HP-一innovation;AT<一technologicalexpertise.异发Developingadistinctivecompetency利用Exploitingdistinetivecompetency保护Proteetingdistinetivecompetency1.优势Strengths*(2)穆定器stabilizers:maintenancestrength2Fairwagesandsalaries;goodWorkingconditionsiefficientemployeehiringpractices,promotio
4、nfromWithin,aclearenseof;mission,|efficientWork。flow,availabilty-ofexecutivetralniugprograrmm,effectivesuperior-subordinatecommunicationt.*组织正常运作的必要条件。匹弱券Weaknesses*(D下沉者Sinkers刑。关键点出现大问题,灾难来临。6。largeholeintheshipstructure目。ShoddyWorkmanshipOrdefectivemerchandise;poorcustomerservice;badlocation;disl
5、oyalemployees,lackofproductinaovation.poorereditline;lackofleadership翟andmanagerialsliillsatthecqiporateleveL.i*(2)动荡者Destabilizers保证顺利航行*内部权责不清Lackofelearjobdescriptions,Widespanofsupervision,deviationfromthecompany?Spolicyofpromotionfromwithin;poorworkingcondition;inadequateexecutivetrainingprogra
6、mt3、如何判断优势和弱势?目趸朐糙*1、历史的标准HistoricalCriterion晓翩咸。特定条件下,将现在与过去的绩效进行比较。咤朦。2、竞争的标准CompetitiveCriterion嫩;。和第一名相比,处于何种地位。胺*3、名%的乐凌NoativsCfircfin*“Howthingsoughttobe“insteadofwith“howthingsaTe“智。与最新的理论研究成果相比。二、机会和威胁OpportunitiesandThreats1机会Opportunities市场增长等Growthofcustomer;exitofcompetitor;incteases_of
7、suppliers,abundances_oflabor;few8overnmentregulations,populationgrowth,culturalchanges,lowerinflation,favorabletechnologicalbreakthroughs,improvedpoliticalrelationsbetweenacoupsryandforeipnnationwithlargemarket丨ceatsDeclineinthesizeofthecustomerbase,entryofapowerfulcompetitorintotheindustry,decrease
8、训_the_numberofsupplicrs,increaseinthecostofawmaterialsshortageoflabor,greatcrgovernmentrcgulations,adverseculturaltrends,higherinflation“rates,rccession,_higher“unemploymentratesydeteriorationinthepoliticalrclationsbetweentwocountricsandennn1.机会Opportunities*()未来的机会FutureOpportunities佳。Earlydetectio
9、n*(2)现在的机会CurrentOpportunities$-渐进性evolyedopportunities;野-光双Esuddeitobmortmumities;*-潜在hiddenopportunities.2威胁Threats(D)未来的威胁FutureThreats(2)现在的威胁CurrentThreats-渐进的evolvedthreats-突发的suddenthreats-潜亦的iddenthrests3.变威胁为机会Turningthreatsto0pportunities决断力EarlyTecognitionl三、战略匹配StrategiceMatch萼*1.杠杆力Leverage-StrengthstoOpportunities*-Strategicwindow(windowofopportunity)*2.维持力Maintenance-StrengthstoThreats*-maintainorprotecttheirmarketposition(*3.局胖艮力Constraint-Weakmessestoopportunities口“bigSoyereruentDureaueracyVS.thePrivyatesector*4.脆弱力v】er置hity_-We僵kessestoThreats
