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1、BUSINESS ETIQUETTES IN NORTH AMERICA,Chapter 2-3,刘志伟- USTB ALL RIGHTS RESERVED,Chapter 02,2,Generalizations,The continent of North America includes the United States, Canada and Mexico. Professional customs in these three countries are quite similar. Both Canada and the United States share cultural
2、and linguistic heritage originating in Europe, and as such some points of traditional European etiquette apply to both, especially in more formal settings.,Generalizations,Business Attire It is most appropriate for both men and women to wear dark-colored business suits to meetings in major cities. I
3、n rural areas or less formal office environments, men are not required to wear a jacket; a shirt and tie with black or dark blue slacks are acceptable. Jeans or shorts should be avoided by North American professionals when doing business. Professionals in Canada should prepare for the cold weather b
4、y wearing appropriate clothing, such as a suit made of thicker material, and businesspeople in Mexico should choose professional clothing in thinner fabric for the warmer months.,Generalizations,Business Cards U.S. professionals do not have a specific method for passing out business cards. However,
5、it is best to address the professional who is receiving the business card as Mr., Mrs. or Miss, until invited to call the person by his first name. It is not uncommon for businesspeople in the United States to fold or write on business cards, but it may be best to avoid doing this unless other profe
6、ssionals in the meeting do the same. When exchanging business cards in Canada, it is appropriate to have one side of the business card translated into Frencheveryone in the meeting receives a card, and the method for presenting cards is casual. Business cards should be given to all professionals at
7、a meeting in Mexico as well, and it is advisable to have one side of the card translated into Spanish, with the Spanish side facing the recipient.,Generalizations,Negotiations Building a trustworthy relationship with professionals in Mexico is the best way to begin negotiations. It is best not to be
8、 overly persuasive, and to avoid any sort of conflict during points of disagreement because this makes a bad impression. Engaging in a few minutes of small talk with Mexican businesspeople after the negotiations have ended is always recommended. In the United States, it is appropriate to use hard se
9、lling methods in some instances. Final decisions for negotiations are made from the top down, but the opinions of colleagues are valued. Being reserved and respectful during negotiations is best in Canada; it is also a nice gesture for professionals in the country to take one another to a meal after
10、 a decision has been reached.,Generalizations,Punctuality In the United States, businesspeople value punctuality, and it is appropriate to arrive a few minutes before the meeting begins. There is not much time for small talk, although pleasantries will be exchanged, because Americans like to get to
11、the business of the meeting quickly. In Mexico, a significant amount of time is spent in small talk before the meeting, and it is not uncommon for Mexican professionals to arrive up to 30 minutes after the international professional has made it to the meeting site. During business meetings in Canada
12、, it is common for individuals in the French areas to use gestures and touch one anothers arms when speaking. In the English regions of the country, body language is much more reserved in a professional setting.,Generalizations,Gift Giving It is not required to give a gift at the first business meet
13、ing in North America; however, it is acceptable to give an initial gift in the United States or Mexicoa small token, such as a present with a company logo, is appropriate. Gifts are often given at the end of negotiations in Canadaa quality bottle of wine or liquor is an acceptable gift. Gifts are us
14、ually opened upon receipt in the United States. If invited to the home of a professional in Mexico or the United States, it is customary to bring flowers or chocolates to the host; Canadians dont often invite colleagues to their homes.,The United States of America,The United States of America,The po
15、pulation of the United States is 313 million people of mixed races and heritage. Although the population is predominantly of European descent, the country has been a welcoming beacon to immigrants from virtually every country and culture in the world. The ethnic mix is 80% white (generally of Europe
16、an descent, but also from the Middle East and Latin America), 12.8% black (mainly of African-American), 4.4% Asian and about 1% Native American. Today the biggest immigrant groups are from Latin countries. English is the predominant language, although languages from many foreign countries are spoken within cultural enclaves throughout the U.S. The majority of Americans (U.S.) are Christian. The United States of America consists of 50 states governed on a federal level, as well as a
