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1、Creating a Winning E-Business Second Edition, Chapter 3,1,专业课项目作业（本质特点和电子商务运营模式+1-2个典型案例介绍）时间确定 1.网上百货零售的本质特点和电子商务运营模式研究 + The Future of Shopping，Harvard Business Review 2011 Dec. (若能说清楚一个品类（比如：服装）的供应链问题则更佳)； 2.社会化电子商务本质特点和运营模式研究 + Harvard 2012 Case“Grameen Danone Foods Ltd., a Social Business“ + “i
2、S-Turning Community into Commerce“ 3.O2O电子商务的本质特点和运营模式研究+ (Christoph Zott, Raphael Amit, and Lorenzo Massa，The Business Model: Recent Developments and Future Research，Journal of Management, July 2011; vol. 37, 4: pp. 1019-1042) 4.business model最新书籍解读（共三章） Mark W. Johnson, Seizing the White Space: Bu
3、siness Model Innovation for Growth and Renewal, Harvard Business Press; 1 edition (February 22, 2010) Chapter 2: The Four-Box Business Model Framework-Radical Change as a Manageable Process Chapter 3: Designing a New Business Model-Finding an Ordered Structure to Unlock Creativity Chapter 4: Impleme
4、nting the Model-Taking a New Business Model into Action,Creating a Winning E-Business Second Edition,Creating an E-Business Plan Chapter 3,Creating a Winning E-Business Second Edition, Chapter 3,3,Learning Objectives,Organize a business plan Prepare an executive summary Write a mission statement Pre
5、pare a marketplace analysis Create operational, financial, and management plans,Creating a Winning E-Business Second Edition, Chapter 3,4,Learning Objectives (continued),Understand legal forms of businesses Describe e-business partnerships,Creating a Winning E-Business Second Edition, Chapter 3,5,Cr
6、eating a Winning E-Business Second Edition, Chapter 3,6,From Bridesmaid to E-Business,Read the opening case We should keep in mind Jenny Lefcourt and Jessica DiLullo and their efforts to create an effective business plan.,Creating a Winning E-Business Second Edition, Chapter 3,7,E-Business Plan Orga
7、nization,A e-business plan is used to seek funding for an new or existing e-business. It serves as a “Blueprint” for operations after the business is founded. Developing a plan takes time effort and thought. Many sources of help for the e-entrepreneur.,Creating a Winning E-Business Second Edition, C
8、hapter 3,8,Business Plan Organization (continued),Business plan components Cover sheet and title page Table of contents Executive summary Business description Vision/mission statement,Creating a Winning E-Business Second Edition, Chapter 3,9,Business Plan Organization (continued),Business plan compo
9、nents (continued) Information on products/services Industry, customer, competitor analyses Operational, financial, and managerial plans Identification of critical risks Exit strategy,Creating a Winning E-Business Second Edition, Chapter 3,10,Business Plan Organization (continued),Cover sheet Title o
10、f document and preparers name Plan copy number “Confidential” notation Title page Cover sheet information and Contact numbers Key team members names Name of person receiving the plan,Creating a Winning E-Business Second Edition, Chapter 3,11,Business Plan Organization (continued),Creating a Winning
11、E-Business Second Edition, Chapter 3,12,Business Plan Organization (continued),Creating a Winning E-Business Second Edition, Chapter 3,13,Business Plan Organization (continued),Table of contents Lists all the major sections and subsections of the plan Prepared after rest of plan is complete Carefull
12、y checked for omissions and page number errors,Creating a Winning E-Business Second Edition, Chapter 3,14,Business Plan Organization (continued),Creating a Winning E-Business Second Edition, Chapter 3,15,Read the “An Evolving E-business Plan” case. Discuss the following questions: What was the origi
13、nal e-business idea that became the Round Table Group? Why did the Round Table Group modify their original business plan? What business model or models does the Round Table Group follow?,Creating a Winning E-Business Second Edition, Chapter 3,16,Business Plan Organization (continued),Executive summa
14、ry A condensed version of the complete plan Used by interested parties to quickly assess the business idea and weed out plans Keep it short (one to three pages) Use clear and concise language and action words Create last after plan details are developed,Creating a Winning E-Business Second Edition,
15、Chapter 3,17,Executive Summary,An overall view of the entire plan Should highlight key points including the idea, the competitive situation, the financials and the “players”. May be used to screen plans by bankers and investors. Should allow investors to quickly understand and get excited about the
16、unique e-business opportunities being offered Use clear, concise, and convincing language Two pages long for five minutes of reading,Creating a Winning E-Business Second Edition, Chapter 3,18,Business Plan Organization (continued),Creating a Winning E-Business Second Edition, Chapter 3,19,Business Plan Organization (continued),Vision statement A formal statement of a businesss hopes and desires Written to guide and inspire employees Mission statement A formal statement that
