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1、Strategic Alliance & Affinity Group Activation Guide,Purpose,The purpose of this document is to introduce you to the American Stroke Associations Take 2 to Save 2 Campaign and give you tips and tools to promote this campaign with your Alliance or Affinity Group members.,Table of Contents,Stroke fact
2、s “Did You Know” Warning Signs What is Power To End Stroke What is Take 2 To Save 2 How you can help promote Take 2,Did you know: Stroke is the #3 killer in the U.S. & a leading cause of long term disability Every 40 seconds someone in the U.S. has a stroke African Americans are twice as likely to h
3、ave a stroke than Caucasians,Recognize the Symptoms,Sudden Numbness or Weakness of the Face, Arm or Leg Sudden Confusion, Trouble Speaking or Understanding Sudden Trouble Seeing in One or Both Eyes Sudden Trouble Walking, Dizziness, Loss of Balance or Coordination Sudden, Severe Headache with no Kno
4、wn Cause,What is Power To End Stroke,It is an aggressive education and awareness campaign in which the American Heart Association/ American Stroke Association embrace and celebrate the culture, energy, creativity and lifestyles of African Americans. It unites African Americans to help reduce the hig
5、h incidence of stroke within their communities.,“Take 2 To Save 2”,Concept,Take 2 to Save 2 is a multi-channel component of the Power To End Stroke movement to reach at-risk audiences with life saving messages via an email, phone call, text message, Twitter, Facebook or a blog post. This project is
6、focused on asking individuals to Take 2 minutes to call, email, post or text 2 people to share lifesaving cardiovascular and stroke health messages Pre-prepared messages are available in this presentation and Powertoendstroke.org/take2,Objectives of Take 2,To raise awareness about stroke prevention
7、and the warning signs and each one to see the doctor To engage consumers to take action that will lead to risk reducing behavioral change To dramatically increase online registration and program participation To raise funds for education, outreach and research for at risk populations,How can you hel
8、p?,Activation Ideas,Insert approved copy, image and links into your existing communications, keeping in line with the national call-to-action. E-newsletters, Web sites, organization wide broadcasts, etc. Integrate Take 2 key messages into events you have planned after February 23rd. Encourage your m
9、embership to forward information to their networks (church, social, business, etc) through e-mails or texts Ask members to update their social media pages with Take 2 messaging,More Activation Ideas,Include Take 2 messaging at staff meetings Share Take 2 messaging at Affinity group meetings Promote
10、via intranet sites Participate and promote local Power events (Gospel tours, Power Sunday, health and wellness events, etc) Pitch press release sharing how you are working on Take 2,Messages you can use with your membership,Sample Messages To Use,Think about two people you care about who may smoke,
11、be overweight, have high blood pressure, diabetes or a family history of heart disease or stroke. People with these risk factors are at increased risk of being disabled or dying from a stroke. Take two minutes to save two lives. Visit Powertoendstroke.org/take2 and send them special health messages
12、that just might save their lives. The messages are pre-written by the American Stroke Association and may be sent through a phone call, text message, twitter or any other way you wish to send them.,Key Messages cont,Secondary Messages Some things you can do to reduce the risk of stroke: Eat a balanc
13、ed, portion controlled diet emphasizing a variety of fruits, vegetables, grains, low-fat or non-fat dairy products, fish, legumes and sources of protein low in saturated fat; Get physically active at least 30 minutes per day, most days of the week; Dont smoke if you smoke, stop Schedule regular visi
14、ts with your doctor,Social Media Ideas,Facebook Share why you are a Power Ambassador, why is this cause important to you, then link to www.powertoendstroke.org/take2 Take 2 To Save 2 Take two minutes to share life saving heart and stroke messages with at least two people you love. Learn more at www.
15、powertoendstroke.org/take2 Take 2 to Save 2 Donate your status! Take 2 minutes to save at least 2 people by sharing heart and stroke messages from www.powertoendstroke.org/take2 Know heart attack and stroke warning signs Call 9-1-1 immediately if you are having or witness someone having a heart atta
16、ck or stroke Learn how to prevent/reduce your risk for heart disease and stroke,Sample Email,Send an email to everyone in your address book and ask sponsors, alliances, volunteers, and other supporters to do the same! You can use the sample copy below: Dear _, Did you know that people who smoke, may be overweight, have high blood pressure, diabetes or a family history of heart disease or stroke are at increased risk of being disabled or dying from a stroke? They are key risk fac
