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1、,www.asc-,ASC Wine Training Program Level 2 葡萄酒培训课程 - 2,ASC FINE WINES Chinas leading provider of quality imported wines 精心为您挑选优质进口葡萄酒,ASC Fine Wines Company Profile Chinas largest importer and distributor of wines, ASC Fine Wines was founded in China in 1996 by the St. Pierre family. Our Mission: A
2、SCs mission is twofold: to provide customers with the best selection of high quality wines from around the world at competitive prices, and to offer the best service of any wine importer in China. The Wines: ASC Fine Wines imports 650 different wines from 12 different countries and is the exclusive
3、importer and distributor for 55 wineries from around the world, providing China with an unrivalled collection of world famous wines from many of the most respected wineries in the world. Unrivaled Service: ASCs handpicked staff of 170 in Beijing, Shanghai, Shenzhen and Guangzhou are some of the most
4、 knowledgeable wine people in China. Training and wine education are a big part of their jobs. We strive to always deliver 100 percent of what the customer orders, in excellent condition, when they need it. Wine Promotion and Education: ASC Fine Wines provides extensive promotional and educational s
5、upport for its customers throughout China, including training for hotel and restaurant staff and wine-related promotions such as wine tastings and dinners.,ASC ASC精品葡萄酒简介 作为中国最大的葡萄酒进口商与经销商， ASC精品葡萄酒于1996年由圣皮尔家族创建。 宗旨:ASC精品葡萄酒两大主要宗旨为：向消费者提供最具价格优势的优质葡萄酒，提供最好的相关服务。 葡萄酒: ASC精品葡萄酒现在是55家世界知名葡萄酒公司独家进口代理及经销
6、商，产品分别来自12个国家，共计 650个品种，所汇集的精品葡萄酒无论从产地、酒庄、种类、知名度还是品质方面都在国内绝无仅有。 全面周道的服务: ASC北京、上海、广州及深圳的员工共170人，可谓中国最具葡萄酒相关专业知识的优秀人才。他们相当一部分工作是进行葡萄酒知识培训。ASC一直为确保百分之百满足客户订货需求而不懈努力。 葡萄酒促销及知识培训: ASC面向全国客户提供全面的产品推广与知识培训支持，包括对酒店及餐厅员工的培训，并进行相关的葡萄酒推广活动，如举办品酒会及葡萄酒晚宴。,Training guideline,Who can deliver? Target audience Time
7、 Materials checklist:,All sales and training managers All restaurant staff Lecture 60 minutes Exam 10 minutes CD-Rom, Lap-top, Projector, exam sheets, printed materials, wine list of the client , 1 bottle of wine for tasting,培训索引,所有销售员和培训经理 所有餐厅员工 演讲 60分钟 考试 10分钟 CD盘，手提电脑，投影仪，考试卷，资料，酒单，1瓶品尝酒,演讲者： 听众
8、： 时间: 演讲材料:,Table of contents 目录,I) Wine making process II) Main wine regions France (Bordeaux, Burgundy, Champagne) Classification Italy (Piedmont, Tuscany, Veneto) Classification Spain (Rioja, Catalonia) classification,I) 葡萄酒酿造 II) 主要葡萄酒产区 法国（波尔多，勃根蒂，香槟地区）分级 意大利（皮尔蒙特， 托卡纳，维纳图地区）分级 西班牙（里奥哈，卡特卢那地区）分
9、级,Table of contents 目录,美国，加利福尼亚，分级 澳大利亚 （南澳洲，西澳洲， 新南部，维多利亚） 新西兰 智利 阿根廷 南非 III) 葡萄酒杯 IV）葡萄酒保存,USA, California, Classification Australia (South Australia, Western Australia, New South Wales, Victoria) New Zealand Chile Argentina South Africa III) Wine Glasses IV) Wine Conservation,II Wine making proce
10、ss 葡萄酒酿造程序,Red wine红葡萄酒 White wine白葡萄酒 Ros wine玫瑰葡萄酒 Sparkling wine汽泡酒 Fortified wine加强葡萄酒,Red Wine Making Process 红葡萄酒酿制过程,Red grapes are first crushed and de-stemmed, then placed into a container. 红葡萄 先去梗压榨，然后放入容器 The alcoholic fermentation will start, at the same time maceration is taking place 接
11、下来，酒精发酵就开始了，浸渍也在同步进行 During that time the tannins, flavors and coloring substances will dissolve into what is going to become wine (the must). 在此期间，丹宁、香味及颜色等物质逐渐溶解入即将产生的葡萄酒中。,White Wine Making Process 白葡萄酒酿制过程,Ros Wine Making Process 玫瑰葡萄酒酿制过程,If you allow only a few hours of maceration, the wine wi
12、ll pick up some coloration from the skins, and the wine is only slighted tainted. 如果仅有短时间的浸渍，葡萄酒的颜色就不 会很深 Only Champagne can use the direct blending of white and red wines to produce Ros wines. 只有香槟可以直接使用白葡萄酒和红葡萄酒 的混合来调制玫瑰葡萄酒。,Bottling 装瓶,White Wine 白葡萄酒,Red Wine 红葡萄酒,Ros Wine 玫瑰酒,During a second fe
13、rmentation, yeast converts sugar into alcohol and gas (Co2)在第二次发酵过程中，酵母把糖份转化为酒精和气体（二氧化碳） 3 methods / 种方法,Highest quality 高质量,1 - Secondary fermentation in bottle 瓶中二次发酵 2 - Secondary fermentation in a tank 桶中二次发酵 3 - Carbonation 二氧化碳法,Sparkling Wine Making Process 气泡葡萄酒的酿制过程,Lowest quality 低质量,Secon
14、d Fermentation in Bottle 瓶中二次发酵,The Traditional Method, used for the production of champagne and fine sparkling wines: 传统的酿造方法，用于制作香槟和比较好的汽泡酒。 A mixture of wine, sugar and yeast is added to the still wine and will set off a further fermentation in the bottle to create the sparkle. 把葡萄酒、糖和酵母的混合物加入一般葡
15、萄酒中，会在瓶中引起第二次发酵产生汽泡。,Tank Method & Carbonation 桶中二次发酵&二氧化碳法,Tank Method: （or Charmat method） Dry base wine is placed together with sugar and yeast in a sealed tank, then the second fermentation takes place. 桶中发酵：将静止干葡萄酒作为基酒，加入糖和酵母，放入密封的酒桶中进行二次发酵。 Chief Advantage: a much lower cost, but quality canno
16、t match the traditional method 主要优点：成本大幅度降低，但是难以达到传统方法酿制的质量。 Carbonation: artificially added bubbles. Very inexpensive but low quality 二氧化碳法：人工加入汽泡，非常便宜，但是质量较低。,Fortified Wines 加强葡萄酒,Wines in which grape based spirit is added either after the fermentation or during the fermentation. 在发酵后或发酵过程中，加入由白兰地 This operation is called the fortification of the wine Examples: 1）Port （Fortified during ferment
