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1、Unit 2 Life in E-eraI. Starter3 1. Background Information3 2. Lead-in Video clip - Script9 3. Questions for discussion12II. Detailed Reading131. Structure Analysis132. Comprehension Questions133. Difficult Sentences144. Vocabulary & Expressions 16III. After Reading221. Oral Activity222. Proverbs & Q
2、uotations273. Practical Writing - Creating Your Own Microblog28IV. Supplementary Reading321. Lead-in Notes322. Detailed reading - Vocabulary and Expressions323. Difficult Sentences374. Interaction38I. Starter 1. Background Information1). Facebook Facebook is a social networking service and website l
3、aunched in February 2004, operated and privately owned by Facebook, Inc. As of January 2011, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Face
4、book was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. 2). Mark Elliot Zuckerberg For connecting more than half a billion people and mapping the social relations among them, for creating a new system of
5、exchanging information and for changing how we live our lives, Mark Elliot Zuckerberg is TIME s 2010 Person of the Year. Zuckerberg is part of the last generation of human beings who will remember life before the Internet. He was born in 1984 and grew up in Dobbs Ferry, N.Y., the son of a dentist. M
6、ark has three sisters, the eldest of whom, Randi, is now Facebooks head of consumer marketing and social-good initiatives. It was a supportive household that produced confident children. The young Mark was “strong-willed and relentless”, according to his father. “For some kids, their questions could
7、 be answered with a simple yes or no,” he says. “For Mark, if he asked for something, yes by itself would work, but no required much more. If you were going to say no to him, you had better be prepared with a strong argument backed by facts, experiences, logic and reasons. We envisioned him becoming
8、 a lawyer one day, with a near 100% success rate of convincing juries.” Almost seven years ago, in February 2004, when Zuckerberg was a 19-year-old sophomore at Harvard, he started a Web service from his dorm. It was called T, and it was billed as “an online directory that connects people through so
9、cial networks at colleges.” This year, Facebook now minus the the added its 550 millionth member. One out of every dozen people on the planet has a Facebook account. They speak 75 languages and collectively lavish more than 700 billion minutes on Facebook every month. Last month the site accounted f
10、or 1 out of 4 American page views. Its membership is currently growing at a rate of about 700,000 people a day. What just happened? In less than seven years, Zuckerberg wired together a twelfth of humanity into a single network, thereby creating a social entity almost twice as large as the U.S. If F
11、acebook were a country it would be the third largest, behind only China and India. It started out as a lark, a diversion, but it has turned into something real, something that has changed the way human beings relate to one another on a species-wide scale. We are now running our social lives through
12、a for-profit network that, on paper at least, has made Zuckerberg a billionaire six times over. Facebook has merged with the social fabric of American life, and not just American but human life: nearly half of all Americans have a Facebook account, but 70% of Facebook users live outside the U.S. Its
13、 a permanent fact of our global social reality. We have entered the Facebook age, and Mark Zuckerberg is the man who brought us here. 2. Lead-in Video clip - Script Cameron Winklevoss: You Mark Zuckerberg? Mark Zuckerberg: Yeah.Cameron Winklevoss: Cameron Winklevoss. Mark Zuckerberg: Hi.Tyler Winkle
14、voss: Tyler Winklevoss.Mark Zuckerberg: Are you guys related?Cameron Winklevoss: Thats good.Tyler Winklevoss: Funny.Cameron Winklevoss: Weve never heard that before.Mark Zuckerberg: So what can I do for you? Did I insult your girlfriends?Cameron Winklevoss: No, you didnt. Actually, I dont know.Tyler
15、 Winklevoss: We never asked.Cameron Winklevoss: Yeah, we should do that.Tyler Winklevoss: Mark, this is Divya Narendra, our partner.Mark Zuckerberg: Hi.Divya Narendra: We were really impressed with Facemash and then we checked you out and you also built CourseMatch.Tyler Winklevoss: I dont know CourseMatch.Divya Narendra: You go online and see what courses your friends are taking. Youre really smart, man.Mark is distracted looking at the pictures on the wall of the old Porcellian classesDivya Narendra: Mar
