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1、Helen： We want to use the right marketing mix to reach our target market. 海伦： 我们想要使用正确的行销媒体来达到市场目标。 Leonard： Certainly. Weve done some tactical planning already. We think weve come up with a good plan. 李奥纳德： 当然。我们已经完成一些战略计画。我们认为我们已经提出一项不错的计画。 Helen： What media do you plan to use? 海伦： 你们准备使用何种媒体？ Leo
2、nard： Well, taking into account the image you want to project, weve asked our copywriters to prepare copy for computer magazines and the Internet first. 李奥纳德： 考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好电脑杂志稿及网际网路用稿。 Helen： So that way, our advertising dollars would be focused on people we know are computer users.
3、海伦： 这样一来，我们的广告花费就会针对在，如我们所知，电脑使用者身上。 Leonard： Yes. Well also run billboard and newspaper ads to help create broad brand recognition. 李奥纳德： 是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。 Helen： Will there be any direct mail? 海伦： 会有任何广告邮件吗？ Leonard： No. That would not be correct for a manufacturer like you. Leave t
4、hat to the retailers. 李奥纳德： 没有。对像你们这样的制造商来说，那并不是正确的作法。把这种方式留给零售商吧。 Helen： Good point. Please prepare a more detailed proposal, and then Ill pitch it to the higher-ups. 海伦： 说得没错。请准备一份更详细的提案，然后我会把它推销给高阶主管。 Leonard： Great. Well get started right away. 李奥纳德： 太好了。我们马上准备。 Lester： As you know, the FastTrek
5、 2000 is due for release next month. I think weve finally worked the kinks out. 莱司特： 正如你所知，FastTrek 2000预定在下个月推出。我想我们已经解决了所有琐碎的问题。 Helen： Great. Thats vital. Quality is the focus of the ad campaign. The boards must work well if theyre going to be the cash cow we want them to be. 海伦： 太好了。那很重要。品质是广告活动
6、的焦点。如果要让这些介面卡如我们所要的成为摇钱树的话，就不能出乱子。 Lester： Lets go over our promotion plans again. 莱司特： 我们再看一遍我们的促销计画。 Helen： OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows. 海伦： 我们有六家主要的零售商在大部分的分店做展示。而且我们的展示队伍已经为电
7、脑展在起跑了。 Lester： Good. What about print and radio? 莱司特： 很好，那印刷品和广播呢？ Helen： Weve taken out full-page ads for two large trade magazines. And more important, our press releases have been well received. 海伦： 我们在两家大的商业杂志刊登了全版广告。更重要的是，我们的新闻稿已经全被采纳了。 Lester： Any larger ads? 莱司特： 有再大一点的广告吗？ Helen： Yes. Were
8、putting the same full-page ad in the Sunday edition of three major newspapers. 海伦： 有的。我们在三大报的星期天版面放了相同的全版广告。 Lester： Sounds perfect. 莱司特： 听起来很周全。 Helen： But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well. 海伦： 不过有时候就是会事与愿违，所以我还有很多其它的妙计。 Tracy： You seem
9、 to be interested in our new J7 cellular telephone. Would you like to know more about it? 崔西： 您似乎对我们新型的J7行动电话很感兴趣。您想知道更多的资讯吗？ Harold： Yes, I would. What does this button here do? 哈洛德： 是的，我想知道。这里这个按钮是作什用的? Tracy： That button is for our call screening function. It allows you to identify the caller bef
10、ore you answer the call. 崔西： 那个按钮是来电显示功能。它可以让您在接电话之前先知道是谁来电。 Harold： What else can you tell me about this phone? 哈洛德： 这个电话还有什麼其它功能吗? Tracy： This special phone utilizes state-of-the-art technology to bring you several unique functions in addition to the call screening feature. 崔西： 这个特殊的电话除了来电显示的特色外，还
11、运用最新科技提供您几项独特的功能。 Harold： So, what are the unique functions? 哈洛德： 是什麼独特的功能呢? Tracy： Oh, its loaded with them. If you are outside of your service area, this cell phone can still receive messages. 崔西： 喔，功能有很多。就算你在系统服务区外，这支大哥大还是可以收到讯息。 Harold： No kidding? 哈洛德： 真的吗？ Tracy： In addition to that, it has a
12、vibration feature that will let you know when you have a call if you dont want the ringing sound to interrupt important meetings. Here is our brochure with all the details. 崔西： 除了这点之外，如果您不想让电话铃声打断重要会议，还有震动功能可以通知你有来电。这是详细的产品简介。 Harold： What is the price of the J7 model? 哈洛德： J7这一型的价格是多少? Tracy： The l
13、ist price is US$110 per unit. Were offering a special in-show discount of 10%. 崔西： 标价是每支美金一百一十美元。在展示会场我们会有打九折的特价。 Harold： Well, Ill have to contact my office and get back to you. Thanks. 哈洛德： 嗯，我得和公司联络之后再过来找你，谢谢。 Betty： Hello. Sales Department. This is Betty fields speaking. 贝蒂： 喂，业务部，我是贝蒂菲尔兹。 Ralph
14、： Hello, Ms Fields. This is Ralph Peterson at World Computers. 拉夫： 嗨，菲尔兹女士。我是世界电脑的瑞夫皮特森。 Betty： Yes, how may I help you? 贝蒂： 好的，我能为你效劳吗? Ralph： Im interested in a couple of items in your new catalog, and I would like to know the prices. 拉夫： 我对你们新目录裏的几项产品感兴趣，我想知道它们的定价。 Betty： Great. Were offering a s
15、pecial promotional price on a few of the items. Which items did you have in mind? 贝蒂： 好的。我们针对几项产品提供特价。你对哪些产品有兴趣? Ralph： Were particularly interested in your new RS-five sound card shown on page five of your catalog. I would also like more details about the model RS-four card on page seven. 拉夫： 我们特别中意你们目录第五页里的新型RS-5的音效卡。我还想知道更多关於第七页里RS-4型音效卡的细节。 Betty： OK. The price on the RS-five is forty-five U.S. dollars for quantities up to five hundred units. Then we offer quantity discounts for larger orders. 贝蒂： 好的
