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1、酒店营销年终工作总结酒店年终营销工作总结about outstanding achievement. the job sums up respecting end of the year, everybody thinks of above all undoubtedly is outstanding achievement, talk about outstanding achievement, want to talk with the number necessarily, so, the number became stand or fall of reflective work ou
2、tstanding achievement to have the thing that shows strength most. the thing that there are a lot of afford for thoughts at the back of the number needs those who have deep arrangement to analyse, working in order to plete the sale that budgetary stand or fall will e to inspect a hotel simply is not
3、objective. cite a the realest case: for hotel of absolutely large to home number, a few can the sale budget XX have to finish? and the sale outstanding achievement XX, most hotel can be overfulfiled, so, if use,calculated with example type last year, that growth range is certain and breathtaking. bu
4、t, if take no account of XX “ sars “ element, the number XX and the number XX can not pare an import apparently. when inspecting hotel sale outstanding achievement, appear very easily on the number deviation or misunderstanding, especially when the number is good, easier forget oneself. we cite a ca
5、se again: when the sale when the hotel, gop is overfulfiled, how much is the average that we think of to not was the same as the area, class that be the same as a star, hotel that is the same as dimensions? if everybody is to be on same standard, how should be we evaluated again to our outstanding a
6、chievement? about the brand. the brand image that there is not hotel him ignored now and brand effect, the action of the brand is not its simple exterior visual sense identifies a system already, bearing the weight of however concept of battalion of already of look forward to and behavior standard,
7、a bit directer say, the brand represented everything of the hotel. it is very difficult to be summed up end of the year about what hotel brand works so do, a lot of hotels sense the possibility do not know how to start. normally, a few hotels pay close attention to may morely alleged “ hard “ index,
8、 for example the findings of the selection of the exposure rate of all sorts of media, guild and hotel oneself (questionnaire, random interview, plain the) such as feedback, adopt these so called objective approaches, understanding hotel brand is in client of general public, cause group medium impre
9、ssion. the result that believes these report go out can have certain conviction, but, staying merely still is insufficient hereat, because, to the evaluation of the brand, for example of the hotel famous degree with the united states praise degree, must hear the opinion of consumer. still having is
10、direct client and indirect client the cognitive difference to hotel brand. for example, travel agent, meeting exhibits the pany indirect client that serves as a hotel, as a result of its self interest, the direct client that they often cannot organize on behalf of them objectively feedbacks to the h
11、otel opinion; have more very person, they can go to the error marry again of oneself on hotel body, going up somehow thereby operated direct client is right the correct acknowledge of hotel brand. about the market. summary sale job wants to analyse the case of the market mainly for certain, here sho
12、uld pay close attention to a few groups of main relevant index particularly. above all, it is market share, namely between this hotel work off / nocturnal number is in with the area, class that be the same as a star (or with class) between hotel work off / the place in nocturnal gross holds proporti
13、on, what this index emphasizes is hotel guest room “ sales volume “ , it is representing hotel product (the other product that here did not include a hotel) wele degree; next, it is this hotel the average room price that can offer a room and with the area, class that be the same as a star (or with c
14、lass) all public houses are average of house price than, what this index emphasizes is a hotel “ the price “ , actually, what it explains is the quality of hotel product; moreover, be before narrate this two index and last year pared to the sameperiod increase rate (or) of negative increase rate, it
15、 tells what our hotel runs a state to go situation. carry these index, we can have a basic judgement to the market condition of the hotel. but, meanwhile, we also must realise soberly, the backside of these index, still can a few short-term, specific element creates false appearance of a kind of mar
16、ket, for example, when market share increases and be filled with exultation for its when some hotel, its are main perhaps the reason is not the business ability that es from it, the hotel of a few petitors that are the same as an area however undertakes close down is decorated transform be caused by, accordingly, what this hotel place obtains is a few portion that petitors discard temporarily only just; contrary, the means that also cannot use low sales promotion because of a few hotels
