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1、摩 拜 单 车 触 手 可 骑,The Competitor of Mobike,From the past to the future,Earning Mode,Earning Analysis,Rental Revenue Only,Supposing that each Mobike are used 2 times per day, and earning 1 RMB per times, and can be used for 300 days per year, then the earning per bike per year is : 2*1*300=600 RMB By t
2、he end of year 2016, there are about 1.5 million Mobikes outstanding, then the total revenue from rental is : 600*1,500,000=900,000,000 RMB Suppose the cost for producing a Mobike is 1,000 RMB, a Mobike can last for 5 year. Then the cost of Mobike for a year is : 1,000/5*1,500,000=300,000,000 The br
3、oken and losing rate for Mobike is 10% per year, then the cost for losing and broken is : (1,000-200)*1,500,000*10%=120,000,000 Then the revenue for Mobike is : 900,000,000-300,000,000-120,000,000=480,000,000,Earning Analysis,Break-even Analysis & Financial Management,Break-even Analysis: Holding th
4、e rate of using and the rate of losing and broken unchanged, then the breakeven point for the cost per Mobike is: 900,000,000/1,500,000/( 0.2+0.1*0.8)=600/0.28=2142.86 Holding the cost of Mobike and the rate of losing and broken unchanged, then the breakeven point is: (300,000,000+120,000,000)/1,500
5、,000/300=0.93 Earning From Finance: Mobike has a customer base of 10 million of which over 6 million are active customers, for each customer, it requires a deposit of 300 RMB. Then the total deposit is between 1.8 billion to 3 billion Suppose the return for capital is 5%, then the annual revenue is 90 million to 150 million,STP Analysis,Current Customer: Office Worker Colleage Student Middle age people who follow the fashion Fitness enthusiasts,STP Analysis,Consumer Segments,STP Analysis,PESTLE,SWOT,Suggestions,Thank You,
