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1、Tourism in Britain,UK Tourism facts and figures Tourism was worth 115.4bn to the UK economy equivalent to 8.9 per cent of UK Gross Domestic Product. This year the launch of the new campaign aimed to build on that success as Britain played host to the Queens Diamond Jubilee and the London Olympics in
2、 2012.,the worlds 7th biggest tourist destination. The data shows that the US remains the most-valuable inbound market. Nevertheless, the number of travellers originating from Europe is larger than those travelling from North America - 21.5 million compared to 3.5 million American/Canadian visitors,
3、When combined with domestic tourism, the industry is worth UK 115 billion a year and employs 2.6 million people - on both measurements that accounts for around 9% of the UK economy. Overseas visitors spend around 18 billion a year in this country and they contribute more than 3billion in tax and dut
4、y to the Exchequer.,Effect a valuable source of foreign exchange, the UKs third highest export earner behind chemicals and financial services. Crucially, against the backdrop of a slow recovery from recession, tourism is growing faster than other economic sectors.,tourist industry principally “cultu
5、ral“ and “heritage“ based In London The countrys principal tourist destinations are in London, with the Tower of London being the single most visited attraction in the country Outside of London Edinburgh Castle is the most popular tourist destination for overseas visitors attracting more than 1.2 mi
6、llion each year.,Time Frame Tourist season -March through September. Hotel prices are generally 20 percent higher than normal during this time due to demand. Winter is not ideal as it is cold and the sun sets just after 4 p.m., but tourists braving the cold and rain will avoid the crowds and increas
7、ed prices of high tourist season.,transportation An efficient system of motorways, railways and airports allows for easy transportation from one end of the country to the other,Influence Tourism plays a significant part in the economic life of England. Many English people travel abroad, which takes
8、money out of the country. However, many other people come to England as tourists, and this is economically beneficial. There is significant economic benefit from American and Australian tourists, as well as other tourists from European countries.,Tourism supports 2.7 million jobs, 200,000 small and
9、medium-sized enterprises and is worth 114 billion pounds. Analysts predict tourism could be among the first industries to lead Britain out of its recession. It is expected that adequate investment could deliver an extra 164,000 jobs and a real opportunity to grow to a 133-billion-pound industry by 2
10、018.,Policy Britain has launched multi-million-pound campaigns throughout Europe and the United States to encourage travelers to come to Britain right now and take advantage of the countrys current affordability.,The strategy sets out four key elements: Enhancing Britains image by playing to Britain
11、s strengths heritage, traditional and contemporary culture and addressing perceived weaknesses such as natural beauty, food, value and welcome Ensuring Britain is not on the shelf by working with the travel trade in key markets to ensure Britain is packaged and sold Building on Britains strong product offer to ensure that destinations can be easily packaged and that Britain continues to meet the expectations of new visitors from growth markets Making it easier to get here by addressing barriers to growth such as aviation capacity and the visa regime,Thank you,
