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1、 专业留学生essay代写网站Marketing Essay写作-电影院的横向营销导读：这是一篇市场营销专业的作业范文，讨论了电影院的横向营销。横向营销又可称为水平营销，其核心思想是跳出思维定式。作为一种横向思考，横向营销跨越了原有的产品和市场，通过原创性的理念和产品开发激发出新的市场和利润增长点。而电影院的横向营销就是包括影院在内一种异业整合即不同行业之间整合，能够帮助它在竞争中占据优势地位。 Horizontal marketing can also be called horizontal marketing, thinking out of the box is the core id
2、ea of its model. As a kind of lateral thinking, it goes beyond the original products and markets, and stimulates new market and profit growth through original ideas and product development. For example, yicang industrial co., a Japanese trading company, used to import traditional Chinese medicine fr
3、om China. However, in an era when western medicine dominated the market, the sales of traditional Chinese medicine were not good, and a large number of drugs were stored in warehouses. Later, the company will be linked to traditional Chinese medicine and the Japanese habit of tea drinking, decided t
4、o open a combine Chinese traditional medicine and tea in central Tokyos new industry - Chinese prescription eat tea, after the set up shop business is very good. There is no essential connection between Chinese medicine and tea, but yicang has created a new market by jumping out of the marketing fie
5、ld of Chinese medicine. Summary, is in meet the film between the different needs of enterprise customers based on the commercial interests of strategic alliance, through the joint marketing, make full use of surrounding resources, break the barriers between various industries, reduce their costs and
6、 risks, creating each other after consumption to achieve a win-win situation.横向营销也可以称为水平营销，“跳出思维定式”是其模式的核心理念。作为一种横向思维，它超越了原有的产品和市场，通过原创理念和产品开发刺激了新的市场和利润增长。例如，日本贸易公司益仓工业公司曾经从中国进口中药。然而，在西药占主导地位的时代，中药的销售情况不佳，大量药品储存在仓库中。后来，该公司将传统中医与日本饮茶的习惯联系起来，决定在东京中心的新产业中开一个中药和茶的组合 - “中药处方吃茶”，开店后生意非常好。中药与茶叶之间没有本质的联系，但是
7、，宜仓通过跳出中药营销领域创造了一个新的市场。总结，是满足电企业客户的不同需求的前提下建立战略联盟的商业利益，通过联合营销，充分利用周边资源，打破各个行业之间的壁垒，降低成本和风险，创造彼此消费后实现双赢的局面。In the specific implementation process, jinyi pearl river star times IMAX stores have selected and cooperated with a number of customers in the business alliance. First, cooperate with starlight
8、 times. Starlight era IMAX shop in addition to a member of the association letter stores in the mall with how many free after the movie tickets, while still in the association letter mall anniversary celebration of its member 10 yuan preferential activities to see a movie, a good blend in cinema mar
9、keting into the mall + nodes at ordinary times in the promotion, make both sides at the same time to obtain actual sales and popularity. According to statistics, association star mall anniversary day letter, star times IMAX jyb pearl river shop on the day of attendance reached a record high since th
10、e opening of k, therefore the alliance with the store is very can promote the popularity of cinema itself. Second, alliances with stores within the mall. The strategic alliance between the star IMAX and a number of multi-industry merchants in the mall has been formed through member discounts. Malls
11、such as the little swan in hot pot, Chinese food, the eight immortals vanguard supermarket, king parenting articles for holding Jin Yixie letter starlight IMAX store membership card to store the customer give 8 discount or 88 discount discount, at the same time hold the store card customers to the c
12、inema to watch movies to enjoy the same discounts as well. In addition to this for mass consumption member discount, store in a beauty salon is also named GSD urban women against doing a buy one, get the beauty salon in card to send the tickets for the whole year packages are favorable, female consu
13、mers need to spend 2380 yuan can enjoy the facial treatment 24 times throughout the year, the year free manicures, beauty care, etc., all the year round and free movies can see at the same time, this has certain economic strength and scholarship for urban women is very popular, because all their hol
14、iday time was arranged thoughtful. Third, alliances with Banks. Cinema and bank credit card jointly launched the concessionary activity is now widely used in the horizontal marketing of cinemas. Jin Yixie letter starlight IMAX store choice and everbright bank, industrial and commercial bank, China m
15、erchants bank, such as cooperation, by a bank a particular kind of brush card, such as everbright bank jyb card 10 yuan can get a chance to see a large, also can use the card one-time buy four 5 discount tickets to the theatre, the preferential for likes the movies but dont have too much extra money
16、 charging theater group membership card is very attractive. Fourth, alliances with mobile social platforms such as mobile, unicom and telecom. These phones for mobile terminal has the advantages of has a huge customer base via IMAX shop at a low price in the era of jyb starlight purchasing group to its alliance, that is, they will be at a low price to buy votes to free to their customers, through various activities to attract the customers to
