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1、商务英语导学 主讲：夏纪梅 中山大学英语教授 教育部大学英外语教学指导委员会副主任 教育部大学英语四六级考试委员会委员 英国剑桥大学考试委员会 和 教育部海外考试处 联合认证的BEC口试考官华南区长(1996-2001) 全国教师培训师,讲座内容 1 商务英语的意义 2 商务英语与世界贸易组织 3 商务英语关键词 4 商务英语课程介绍 5 商务英语教材介绍 6 剑桥商务英语证书考试介绍,语言是工具 “工欲善其事，必先利其器”，“磨刀不误砍柴工”。 国际权威的商务英语水平与能力考试: 剑桥商务英语证书考试 BEC: Business English Certificate (1993年引进) 职
2、业外语水平考试 BULATS:Business Language Testing Service (2000年引进),WTO 和 English WTO: World Trade Organization世界贸易组织 -其职责是管理世界经济和贸易秩序，目标是建立一个完整的、与货物、服务、贸易有关的投资及知识产权等更具活力和更持久的多边体系。加入世贸就是接受和采纳国际规范行为，置身于国际管理秩序和体系。 English 是国际通用语言。语言也是行为，也有国际性和规范性问题。 可见，运用国际通用语言，遵循国际游戏规则，开展国际活动，都是在同一轨道上，不可分离。,我国入世之后，社会需求变了，人才标准
3、变了，教学观念、培养目标、教学内容和方法等也要相应改变。英语教学要侧重语言的功能和交际的技能，而不是局限在语言的符号系统和语言知识。英语教学要培养用英语做事的本领，而不是考试做题的本事。学英语要改text为task，改“懂know”为“会can”；改“学study”为“干do”。语言的工具性、人文性、教育性决定了语言与认知、思维、社会、交际和素质等有千丝万缕的联系。语言学习是刺激反应的过程；是培养技能的过程；是体验交际的过程；是情感经历的过程；是文化学习的过程；包括彼此的文化和多元文化，总之是人生经历的过程。,“语言学习企业” “企业” ：人们为获得利益通过努力挣得知识、技能、利润、业绩和经历
4、的场所。-剑桥国际英语大辞典 英语教学过程就像企业人才培训，为企业商界所需要的知识、技能、利益、业绩、经历而学习。在进行英语训练的同时，培养团队精神、合作、沟通、思辨等能力。 英语运用的效果可以对商贸生意的输赢、管理绩效的好坏、企业命运的起伏等起决定作用。语言运用的质量可以反映一个人的水平和聘用这个人的公司的水平。,英语与相关方面的关系 1）英语与国际规范和礼节的关系 2） 英语与国家/企业形象和国际公关效果的关系 3） 英语与国家战略发展的关系 4） 基础英语与专业英语的关系 5） 英语知识和英语技能的关系 21世纪是信息时代，信息靠语言传递。21世纪是经济全球化时代，全球化行为需要全球化语
5、言沟通。21世纪是人才竞争的时代，国际人才的必要条件之一是英语。21世纪是跨文化交际时代，跨文化交际需要跨国用语。有人说，WTO是“狼”，那么，“与狼共舞”也要懂得“狼”的语言，要知道“狼”想干什么，要骂人也要让对方听得懂。,English,language,varieties,tool,behavior,skill,learning purposes,Means/ medium,culture & cultures,service,Business,trade,manufacture,office routines,Business English,features,text-types,v
6、ocabulary,situations,notions,functions,Objectives To help students to be familiarized with the business English notions/themes/topic areas, functions, situations/contexts, skills, text-types, formats, vocabulary,features and communication strategies in the work place To enhance their readiness for t
7、he world of work and to help them to take maximum advantage of their higher education to achieve career and personal development To offer opportunity to develop students all-round developed capabilities as outlined below:,商务英语课程介绍,personal capabilities: be ready to accept responsibility for their ow
8、n lifelong personal capabilities: be ready to accept responsibility for their own lifelong development, set realizable personal goals and career plans, possess the learning and communication skills interpersonal capabilities: share ideas, opinions and experiences with others, work in a team, use ora
9、l and written methods to communicate effectively in the work place vocational capabilities: deal with relationship, handle matters, solve problems, fulfil tasks, respond to challenges, etc. Information technology capabilities: make confident use of computer-based systems for handling textual, graphi
10、cal and numerical information appropriate to the nature of the work they are likely to pursue Innovative and problem solving capabilities: apply their transferable skills to the execution of individual and group projects, demonstrate creativity, flexibility, perception, decisiveness, confidence and
11、an awareness of values,COURSE CONTENTS,definitions (English, business, business English, communication, business communication, international/cross-cultural business communication) introduction ( self introduction, introduction to each other, introduction to company structure, asking for personal de
12、tails, describing people and job responsibilities, CV/resume, biographic abstract, completing personal information forms) Interview (job interviewer/interviewee, tricky/witty questions and answers) correspondence (letters of application, request, appreciation, complaint and response, apology, invita
13、tion and response, memo, telephone message, conference minute, company report) presentation (verbal statement, graphic description, speech arts, reporting company performance and results/trends/events and changes in sales or production),negotiation (asking and giving opinions, agreeing and disagreei
14、ng, making/accepting and rejecting suggestions, discussing problems/dilemma, argument, defense, agreement/disagreement) meeting (opening, controlling, interrupting, focusing, managing, coming to to decision, closing) trading (buying and selling, products and service, supplies and delivery, describin
15、g products, explaining how something works, asking for and giving information about a product or service, making comparisons, expressing preferences, making /receiving complaints, apologizing/accepting apologies) personnel training (training purposes, courses, methods) socializing (greeting, chattin
16、g, making/re-arranging appointments, treating/entertaining leisure activities, complimenting, inviting/accepting and refusing offers and invitations, thanking and expressing appreciation, making reservations) cross-cultural communication (internationally accepted courtesy formats, professional standards),INSPIRING QUOTATIONS,The primary causes for dismissal from jobs held by college graduates are weak communication skills and lack of ability in interpers
