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1、ualT一注-大众g技有述人丶央义9月份豪华车市场分析及2013年预测MarketsituationAnalysisinSepandFCfor2013奠迪市场部产品营销部ProductMarketngAudiMarketingDeparment2013.10.159月f一迪大伟MarketsituationAnalysisinSep.2013年预测1个ep杨李1目奥迪潜在风险AudirisksfacingAsDanUUU9月份市场总搔OverviewinSep,2013Sepi3Sep2Change|Jansep1JanSep12Change转仁圭ToalMatetH48589“1768742
2、545%|T206888“9668881168&梁半诊晓remiomSegment|128631“102612。551%|16o7alg,571803。165Audl4525HHa6一余总255544一24852。205%AudlMS%(Tollllarteaao0%042aa05x%EAudiMS%(Pemiom252%3243%690552%08%147“Eersugcutenec201Swp0atsC00D9月份豪华车市场增速为25%4,高于整体市场增速,累计增长16%4,仍低于整体市场TheG.R.ofPMis25%6inSephigherthanthatofTM.TheYTDgrow
3、thrateofPMis16%,stilllowerthanthatofTMTetalmarhetOot2012.Sep2013vs.Yoyn1000unislPremiumMerhetOot2012Sap2013vs.Yoyn1000unia命a82sxaExg人yinptNgn吴uzs余sP222an,玖2目2述E目目仪招Dn述余探务东动绍lergepizJinsepid仪命Dn临余阎助东助卵JansepicJensepi一-comfae国Viune一-compae国Voume“EumeidoshonDes001Sop0一河RnndsC00D削除去年低基数因素,实际增速预计17%Excep
4、tlowerbaseinlastyear,theG.R.ofPMshouldbe17%4E剪陶余政坂李玮余的余争咤算佐7kGRFCofPMinSep_fenomglowbaseEoptsorseceureiaaneresinnonicoerisseeateesEss一迪大Raeneasneosaconceern9月份豪华车市场增量主要来自B-LimyB-SUV两个细分市场TheincreasewasprimarilyfromB-Lim/B-SUV朋8dotaetaN。EHJsteowpovoyTopnecet山EaxalGovpnisvyoumecarqeMoypessons“DscanSop
5、Aanes。anRaoxsE4。aciesgaudateaE一4AsuoyEsas4。ancagaqanimedcd。aseun弛D1gs。政EEa5口gAcastiu“MBWeotahceAneE:agAcpapa0尽n鳅ASpoyesieEsuags8。nat2K目oexa996pos22。Baseng49kspoe8sEcEp。酥amoustiaacsuats。伟Tousnooayaeeyonmy。万Eunssessi。Sosstiiao)raocsEoner7s0e-a西矶HH2808一法大RnmnenisO00D1-9月份,豪华车市场增量主要来自C-LimyB-SUV/A-SUV/B
6、-Lim四个细分市场,湘量主要来自D-Lim以及其他小的FBU细分市场/TheincreasewasprimarilyfromC-LimyB-SUV/A-SUV/B-Lim,whilethelostwasmainlyfromD-LimandothersmallFBUsegment朐8(aotgaot)HtAHHnsteaompasvoypneasea山a刑aossnne伟gnpesuaues朐a“n亚“anP一0ssoyaccnalgauteeg。eeymonets9国0cunag0一史|u。e国一enmy一医仁csow。5招“口|Bpelsls门bjaicyaanA7775。纳“60astr
7、egicraotsitaotee国真一eesyaase7er125itoetiaaasgee2p52016sutcissetotzsateoe8shegeRestpiqsssu72X目exc.StbH2eo506xi9SoeSCLSLi0Deranimieed4unwzz88SoasoemaEnEanohn0E怡a一rTzx-法XRnttC00D9月份奥迪销量和增速均领先竞争对手InSepAudiisleadingthemarketbothinvolumeandgrowthrate克争形狱/CompettiveSituation-中国9月份/ChinaSep25%E208%b+10.005+6
8、064du3200552285506427*0亿租命u+i782iAudleMwMercadesLexus一畲廖17-LAual一一“Eeraugcamtenec001Swp0国Sepii2国Sepy13一迪大nL9月份,各品牌销量季节性回升。相比较宝马、奔驰,奥迪销量依然处于领先地位/SalesroseasexpectedduetoseasonalityinSep,andAudiisstillleadinginpremiumbrandcomparedtoBMWandMBDeliveriestocustomers:AudiBMW,Mercedes,2012-Sep2013inunits丨1_C
9、00Dz肌述芸水21202i4500040820840000pela0600e一一一一圭St29055000闪1500520000E15000i8-抒RmemntisO00D宝马9月3系和5系销量稳定,X3销量达新高,进口车进一步恢复GoodperformanceforBMW3Sr.&5Sr.topsalesforX3andfurtherrecoveryforFBUmodelsinSep巳1一扬丶Sepilcaoi2ChangelHlanSani2Ctan心2auw1H2208|20wz呆一erompromrngCyomnepyoimmmmnte人育euwa5E28一助a一2660厂fTssuwaorE01agag|周ajudjen|一闵吴aIeuyaanTTa认Pnoosoeeyiwz万一一8|一16一1一8emeneWsmeung。罚suwsar78a|“5t78n砂suppypuvHspuaa一张门aaInemaoeu21stsBa5nsJnedoetonawpt皇88|aaexpeewyss16saEaEaw72ss98|187806。棣Toal东064历0022K|3653842166002一迪大Ra
