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1、Unit Two,Establishing Business Relations,Brainstorm & questions,Brainstorm About questions Questions : word explanation Questions: contents,Brainstorm,If a new firm wishes to open up a market to sell something to or buy something from firms in foreign countries, what should the person in charge do?,
2、Banks Chambers of Commerce in foreign countries Trade Directory Chinese Commercial Counselors Office in foreign countries,Business Houses of the same trade Advertisements Commodities Fairs Internet- e.g. http:/ Chamber of Commerce for Imports & Exports of Machinery and Electronic Products 中国机电产品进出口商
3、会 China Chamber of Commerce for Imports & Exports of Textiles 中国纺织品进出口商会 China Chamber of Commerce For Imports & Exports of Lighting Industrial Products & Arts Crafts 中国轻工工艺品进出口商会,Channels,Channels,Guangzhou Fair/Chinese Export Commodities Fair China Hi-tech Fair (Shenzhen) West Lake Expo Shanghai W
4、orld Expo,Question 1,What do you call a letter being sent out, or verse versa? Outgoing letter Incoming letter,Question 3,If you want to know more details about a product, what do you ask for from the supplier? booklet catalogue brochure leaflet pamphlet,Question 4,What do we call the letter being s
5、ent to the supplier for the first time? First enquiry What is usually included in a first enquiry?,Question 5,Do you know an expression which has the same meaning as the word before? prior to,Question 6,Instead of asking for the size, weight, colour, etc. of a product, we usually use one word which
6、has the same meaning. Whats the word? specification,Question 7,What do you call them? Bitter Apricot Kernels,Question 8,If prices rise and fall irregularly, what word can we use to describe the motion? fluctuate,Establish Business Relations,How does a writer usually begin his first enquiry? Begin by
7、 telling the addressee how his name is known. Then, some general information should be given as to the lines of business being handled.,Examples of the opening paragraph,1. We have your name and address from ABC Company. We wish to inform you that we specialize in - 2. You are recommended to us by A
8、BC Company as the manufacturer of handtools. We wish to inform you that we have been in this line for many years and would like to establish business relations with you.,1st letter,3. We learn from the Commercial Counsellors Office of the Chinese Embassy counsellor that you are the biggest exporter
9、of textiles in Southern China, and we wish to enter into business relations with you.,What does the writer write in paragraphs 2-3? Enclose a set of leaflets showing various products being handled by his company. Quotations and samples will be sent upon request.,How does the writer do to bring his e
10、nquiry to an end? Expressing his interest to receive a reply.,What did the writer write about in paragraphs 1? By brief introduction of his company, the writer explains why he wants to purchase directly from the supplier.,2nd letter,How do you translate the phrase This is to -? 兹- Can you tell the d
11、ifference between certificate and certification? Do they differ in meaning? 证明书 证明,What is written in the 2nd paragraph? Express willingness to establish business relations with the supplier, and invite him to quote him a competative price for 50 metric tons of Bitter Apricot Kernels for shipment in
12、 Sept. and other conditions.,Whats the Chinese for We take the liberty of writing to you with a view to -. 我们冒昧地写信给贵公司- Such an expression is out of date. Instead, we say: We are writing to you with a view to -.,Words we should know:,贬值 depreciate 升值 appreciate 顺差 surplus 逆差 deficit,主要经济体 major econ
13、omies 金融、财政 financial sector and public finance 避免两次探底的风险 to avoid the risk of double-dip,温总理答记者问(Mar. 14,2010),今后几年，道路依然不平坦，甚至充满荆棘。我们应该记住这样一条古训：行百里者半九十。（出自战国策.秦策五）不可有任何松懈、麻痹和动摇。,The road ahead is not a smooth one. It may be full of twists and turns, but we must always remember the thing that is hal
14、f of the people who have embarked on a one hundred mile journey may fall by the way side. This means we must not slacken our efforts, and we must not waver in our resolve.,华山再高，顶有过路。 No matter how high the mountain is, one can always ascend to its top.,“亦余心之所善兮，虽九死其犹未悔。”（温总理记者会引用屈原名句）我将以此明志，做好今后三年的工
15、作。,For the ideal that I hold near to my heart, Id not regret a thousand times to die. With this strong commitment, I will continue to devote myself to my work in the next three years.,中国有一句古语：人或加讪，心无疵兮（出自全唐文卷六百十刘禹锡十二.子刘子自传） As a Chinese proverb goes: my conscience stays untainted inspite of rumors a
16、nd slanders from the outside.,两岸拟签订经济合作框架协议（ECFA） “我知道商签协议是一个复杂的过程，但是正因为我们是兄弟，兄弟虽有小忿，不废懿亲，问题总会可以解决的。”温家宝说。,Differences between brothers can not sever their bloodties.,女翻译张璐,Correspondence Conerning a Visit,Usually before official and business visits, a series of preparation shall be made. Both sides shall send letters to each other regarding the purpose and detailed arrangement of the visits. According to co
