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1、NIKE Fundamental VM Training 耐克初级陈列培训 -Zoning -区域,d,d,zoning 区域,Gender Placement. 性别分区,Retail is the point where consumers meet out product and make a decision to buy or not to buy. Product is on center stage, use the environment as an opportunity to tell stories that will excite and educate our con
2、sumers. 零售店铺是一个让消费者接触产品，然后决定是否购买的环境。在这里，产品是主角，它利用这个环境向消费者传达产品故事，从而起到吸引并教育消费者的作用。 Zoning doesnt just organize product within a space, it also provides a clarity to the space that enables consumers to navigate more easily through it. 对店铺进行区域的划分，不单只是把产品进行了划分，而且让各个空间更为清晰的引导消费者在区域内的游走。 The Initiative Zon
3、e 主题区 This is an important area as it is the first area within the store that the customer will see, introducing them to the NIKE brand and what the store has to offer. This is your opportunity to make whats important obvious to the shopper. Inspire the shopper with powerful product presentations. 主
4、题区很重要，它是消费者进入店铺时第一眼看到的区域，它向消费者介绍了耐克品牌以及店铺卖什么产品。主题区域给了我们向顾客介绍主打产品的机会，并通过很强的视觉展示来刺激消费者购买产品。 The Genders 性别分区 The store will be divided into different areas to display mens, womens and kids. 店铺会被分为男子，女子和儿童区域。,Initiative 主题区,Mens 男子区域,Womens 女子区域,Kids 儿童区域,d,zoning 区域,Gender Placement. 性别分区,The floor pl
5、an on this page shows a typical example of how a shop floor could be divided. However, the exact layout of a store will depend on many things including the buy, the consumer base and the location of the store. Each layout should be decided on an individual basis. 此平面图是个展示店铺分区的典型例子。 然而，真正的店铺布局要依赖于实际情
6、况，包括货品，消费群及店铺的地理位置。每家店铺的布局都应当基于不同的实际情况。 Performance 运动 We begin by placing the performance products at the front of the store close to the initiative zone. Products featured under the performance label speak directly to sports and are the real heritage of Nike. Customers are introduced to NIKE throu
7、gh technology and innovation. 我们会从店铺的前部，紧挨着主题区域的位置开始陈列运动系列产品。有运动吊牌的产品能直接诠释体育运动，而且是真正的耐克风格。顾客是通过耐克的科技和创新来了解这个品牌的。 Sport culture 运动生活 The sport culture products are placed towards the back of the store and close to the footwear wall. Products from this group feature large logos, making the products clearly visible from the front of the store. 运动生活的产品则被陈列在店铺靠后且靠近鞋墙的区域。此系列产品会有大的耐克标识， 在店铺的前方就可以清楚的看到。,
