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1、,Creating a Social Enterprise Business Plan Stacey Childress February 21, 2007,2,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Definitions定义,Entrepreneurship as an activity or behavior as opposed to a person or an ideology Entrepreneurship The pursuit of o
2、pportunity regardless of the resources you currently control. Social entrepreneurship The pursuit of an opportunity to create pattern-breaking social change regardless of the resources you currently control.,3,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,
3、SE Business Plan Elements商业计划基础,The problem and the opportunity问题和机会 Mission任务 Theory of change Your solution (strategy & business model)战略和运营模式 The team Growth strategy 发展战略 Measuring results调研成果 Competition竞争对手 Risks风险 Financial Plan财务,4,Created by Stacey Childress in March 2002, Harvard Business
4、School. Revised November 2006,The problem and opportunity,What specific problem does your idea solve? Why is it important? What is the scale of the problem? What are the contributing factors to the problem?影响因素 Why is it solvable?可行性 What would the world look like if you solved it?社会影响,problem,oppor
5、tunity,5,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Mission,Your statement of what you will achieve over the long term 4 “M”s of Mission Statements Memorable Manageable Measurable Motivational,Source: 4 Ms developed by Professor Jim Austin, HBS,6,Create
6、d by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Mission Examples,One day, all children in this country will have the opportunity to achieve an excellent education Eradicate poverty housing in partnership with God and people from all walks of life We strive to brin
7、g forth a fresh and stylish fabric to the market in a socially conscious way and to dress timeless elegance with a touch of humanity and warmth Educating leaders who make a difference in the world,7,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Theory of C
8、hange,Based on your understanding of the problem, what is your theory about which actions will lead to the results you want to achieve? In other words, what is your logic chain? Are there leaps of faith in the theory? How do you defend them? Is your theory focused on local or systemic change? Or bot
9、h?,A belief about “causality” that connects mission to action,8,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Theory of change Examples,Teach for America If the brightest college graduates agree to teach in high poverty schools for two years, then a) the s
10、tudents they teach will receive a high-quality education and b) the corps members will become lifelong leaders committed to social change Habitat for Humanity If we provide families with simple, decent, affordable housing, then the cycle of generational poverty will be broken. Yashmere, now Shokay I
11、f we source our yak fiber directly from Tibetan herders and reinvest our profits into their communities in areas such as health and education, then we will ensure the opportunity of choice to future Tibetan generations.,9,Created by Stacey Childress in March 2002, Harvard Business School. Revised No
12、vember 2006,Strategy and business model,How will you put your theory into action?,Who is the “customer” or beneficiary? How will you serve them? What specifically will your organization do? What does the initial management and governance structure look like to implement the strategy? What partnershi
13、ps will you need? Is there an earned revenue stream? Corporate form what decision criteria did you use to choose to be a nonprofit or for-profit? (especially important if going to be for-profit),10,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Team,What is
14、 it about this team that makes it likely that you can execute this plan? Personal connection to mission? Background, experience, expertise? Network Advisors What expertise dont you have and how will you get it? How will the team composition change over time?,11,Created by Stacey Childress in March 2
15、002, Harvard Business School. Revised November 2006,Growth strategy,Do you plan to grow? If so, how replication of your organization or your model? (will you launch more sites or make your model available for others to implement?) Thoughts about growth: What value are you trying to create? At what l
16、evel of quality do you need to perform on which critical variables in order to continue to create value as you grow? Given this, how do you balance the “need for speed” with the quality hurdle to maximize social value creation?,12,Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006,Measuring results,How will you assess your organizations effectiveness in achieving its mission?,Indicators should link back to your theory of change & strateg
