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1、教师用书独具演示,教学目标 (1)理解课文，掌握本学案中所给出的词汇，能够理解并能熟练运用。 (2)听懂课文中所给出的听力材料。 (3)能够用英语表述观点，并且给予支持性的理由。 (4)掌握英语广告的写法。,教学地位 本课时的主要内容是了解如何策划广告宣传活动；同时要求学生掌握英语广告的写法，因为写英语广告也是高考作文中以及日常生活中常见的一种应用文体。,新课导入建议 问题导入法：How do you build an ad campaign? That is to say, what questions must you consider before designing an ad?,演示
2、结束,.判断正误 根据课文内容，判断正误 1Antismoking ad campaign is mainly designed for highschool students.( ) 2Our main aim is to discourage all the people in the world from smoking.( ),3If we can convince young people not to start to smoke，their parents must give up smoking.( ) 4We use this slogan and picture to ma
3、ke them fully aware of the damage that smoking does to their health.( ) 【答案】 14 TFFT,.语篇理解 根据课文内容，选择最佳答案 1What should be done first to determine the target audience? ADo a little research. BCreate the message for the right people. CKnow what the audience already think.,2How can a researcher know the
4、 way the audience will react? APlanning some questions. BTalking with the audience. CGathering information from the research.,4The correct order to build an ad can be . adecide the target audience bknow what the audience have in mind cgather information from the research ddo a little research edecid
5、e what approach to use Aa；b；c；e；d Bd；c；b；a；e Ce；b；c；a；d 【答案】 1.A 2.C 3.C 4.B,The car runs twice faster than that truck. 这辆小汽车的速度比那辆卡车快一倍(是那辆卡车的两倍)。 This hill is four times the height of that small one. 这座山的高度是那座小山的四倍。 The production is now three times what it was ten years ago.现在的产量比十年前增加了两倍。,【对接高考】
6、 (2013安徽高考)Its said that the power plant is now large as what it was. Atwice as Bas twice Ctwice much Dmuch twice 【解析】 句意：据说这个发电厂现在是以前的两倍大。倍数的表示法有多种，此处为“倍数词as形容词/副词原级as其他”结构。 【答案】 A,2That is why we are considering designing a new package for our chocolate bar as well.(P13)那也是我们正在考虑为我们生产的巧克力棒设计新的包装盒的
7、原因。 (1)why 引导表语从句。Thats why.意为“那就是的原因”，why 后接前面出现的某件事的结果。 I had a bad cold.Thats why I was absent yesterday. 我患了重感冒。那就是我昨天缺席的原因。,I was absent yesterday.Thats because I had a bad cold.昨天我缺席了。那是因为我患了重感冒。 【提示】 Thats why.强调结果；Thats because.强调原因。 Thats why I want to work there. 那就是我想在那儿工作的原因。 Thats becau
8、se they had no way to solve the problems.这是因为他们没有办法去解决问题。,【解析】 答句句意：那就是为什么你请了几天假的原因吗？根据句意选A项。 【答案】 A,(2)design vt. 设计；计划；构思 n图案 Linda designs all her own dresses. 琳达设计她自己的所有衣服。 Mother has designed the future for her son. 母亲已给她的儿子设计好了未来。 Those buildings were designed on the American style of architec
9、ture.那些建筑是按美国建筑风格设计的。,The new bridge by the end of last month. Ahas been designed Bhad been designed Cwas designed Dwould be designed 【解析】 考查动词的时态与语态。by the end of短语表明应该使用完成时态，而last month暗示应该使用过去时态。综合两个条件必须使用过去完成时态。故选B。 【答案】 B,3up to多达；到为止，直到；从事，忙于；胜任；的责任；轮到 It allows you to take photographs without
10、 a break for up to 6 hours.(P16)它可以让你连续拍照达6个小时。 This hotel can accommodate up to 500 guests. 这旅馆可供达500位来宾住宿。 Up to now，the work has been quite smooth. 到目前为止，工作很顺利。,What have you been these days? Preparing for my daughters wedding party. Aup of Bon Cup to Don to 【解析】 句意：你这些天一直在忙什么？准备我女儿的婚礼。up to忙于。根据
11、句意选C。 【答案】 C,4bargain n便宜货；协议 vi.讨价还价 Our sandwiches are a bargain at only￥5 each.(P17) 我们的三明治很便宜，每个只要5元钱。 In the market dealers were bargaining with growers over the price of coffee. 在市场上，商人正和种植者就咖啡的价格进行商谈。 These toys are a real bargain at such low prices. 这些玩具的价格这么便宜，真划得来。,5fancy vt.空想；想象；以为 n空想；想
12、象 A pair of Wild & Fancy jeans costs only ￥ 40，available in all Wild & Fancy shops now.(P17)一条新潮牛仔裤只需40元，现在，在所有新潮时装店里都能买到。 I had a fancy that he would do something unusual. 我总觉得他会做出不寻常的事来。 I fancy hes pretty happy. 我猜想他很幸福。,6figure out弄清楚；弄懂；计算出；解决 It is important to figure out exactly what you want
13、 to tell the audience and what you are trying to get them to do.(P18)重要的是，你得确切弄清楚想要告诉观众什么，想让他们做什么。 I dont figure out what youre trying to say. 我不明白你想说什么。 The boy cant figure out the maths problem. 这个男孩做不出这道数学题。,7determine vt.决心，决定 In order to determine your audience，you will need to do a little rese
14、arch and analysis in advance.(P18)为了确定你的目标观众，你需要事先做一些调研和分析。 Hard work determines success.努力决定成功。 I am determined to pay him 100 dollars. 我决定付给他100美元。 Determined that his son would do well，Eric sent him to a private school.埃里克坚信儿子会学业优异，因此把他送到私立学校学习。,What determined her to marry him? 是什么使她下决心要嫁给他？ Onl
15、y by determined resistance could their country be saved.只有坚决抵抗，他们的国家才能得救。 I am determined to go and nothing will stop me. 我决心要去，什么也拦不住我。,【解析】 句意：他下定决心戒烟，所以把剩下的烟扔掉了。形容词短语determined to give up smoking在句中作原因状语，determined表示“下定决心的，有决心的”；remaining为形容词，作定语，表示“剩下的，剩余的”。 【答案】 B,用determine的正确形式或相关短语填空 be amon
16、g those to be sent to France，he learnt French in four months. We finish the task ahead of time. Weather the size of the crop. Have you where to spend the holiday? 【答案】 Determined to determine to/are determined to determines determined,8It is important to always try to appeal to the audience in order to get them to react in a certain way.(P18)要始终迎合观众以引起他们某种程度的反应是很重要的
