《【7A文】洲际会议业务代理人培训》由会员分享，可在线阅读，更多相关《【7A文】洲际会议业务代理人培训（22页珍藏版）》请在金锄头文库上搜索。
1、InterContinental Hotels Group Why MeetingBroker?,Better Lead Management Better Response Increased Profit,Current Situation,The hospitality industry is facing dramatic shifts in distribution and lead generation processes IHG trails behind competitors in lead response and conversion Despite todays glo
2、bal economy, lead activity has not decreased,We cannot afford to mismanage our business!,Performance Benchmark RFP Response Time,Our Competition*: 4 Hours,IHG performance, pre-MeetingBroker*: 5 Days, 22 Hours,*Cvent 2008 (Global),Performance Benchmark Analysis,Through extensive analysis and industry
3、 research, IHG has introduced a new plan to improve lead management and response directly on property.,*CVENT 2008 (Global),MeetingBroker: Centralized, automated lead delivery Transaction time reduced from hours/days to seconds All IHG properties can be accessed instantly by all worldwide lead sourc
4、es Eliminates manual entry and rework Single, easy-to-use portal; For Delphi enabled properties, leads automatically populate into Hotel Delphi System,A Streamlined Lead Management Solution for IHG Hotels.,.Directly Linked with Leading Third Party Channels,Largest OnDemand global meetings management
5、 company Processes 2.5 million+ attendee registrations a year Delivers $7 billion+ in revenue opportunities annually Reach North America, Europe, Asia,Helps 10,000+ professionals plan 100,000+ events annually US$750 M+ in online payments processed and 6+ M registrations managed Reach US, Canada, UK,
6、 Australia, Mexico, The Caribbean,Leading provider of facilities marketing solutions to hotels & conference centers, 24/7 Niche focus on off-site meetings of up to 100 attendees,Key market segments 70+ CVBs, Chambers of Commerce, State Tourism Offices Reach US, Canada,Works with 165+ destinations CR
7、M & CMS developed by DMOs for DMOs Reach US, Canada, Bahamas, Mexico, Australia,One Place to Access Leads,Key Benefits Better Lead Management Improved Response Increased Profit,Benefits Better response management will increase conversion All of our sales operation globally send leads directly to you
8、r hotel Eliminates need to manage multiple websites and channels, improves response time Improved response will build customer loyalty to IHG,E-Proposal*,Two-way Communication,Benefits No more waiting for updatesclient lead status updates are communicated directly to the property Enables easy lead u
9、pdate process,Lead Escalation,Benefits Professional proposals increase conversion and ease of doing business with IHG Centrally manages all proposals for easy access,* Coming in September 2010,Benefits Ensures that all incoming leads are addressed and properly updated all leads get a response Reduce
10、d business risk during employee turnover, vacation, or illness no more unattended e-mail boxes,Key Benefits Better Lead Management Improved Response Increased Profit,Benefits Considerable hotel insight to target future business in productive channels Eliminates the need for manual lead tracking and
11、conversion statistics increased accuracy, less time View your IHG portfolio performance (lead response, response time and conversion),Benefits New property to property referral program Contains the business within the IHG system Increases client loyalty with programs such as PCMR and Business Club t
12、o ensure repeat business,Benefits,Complimentary License to D*,Functionality,Additional Benefit for Smaller (HI, EX and IN) and Extended Stay Properties,Professional-quality hotel Sales & Catering management system Provides a tool for improved Account Management Function Space and F&B Management / To
13、ols (BEO, Contracts, proposals) Merges contracts, proposals, etc. directly from lead in system with a click of a button Provides enhanced sales reporting on all Group & Catering business,Lead sources populate from MeetingBroker into D Enhanced Group Management tools for improved forecasting Professi
14、onal Sales & Catering operation will improve hotels bottom line,Cost: Preferred pricing for IHG hotels, contact Newmarket (vendor) directly,MeetingBroker Language Training Capabilities,IHG has addressed the global language needs that match IHGs global distribution and scale: Proposal formats are ava
15、ilable in English, French, German, Mandarin, Japanese, Spanish Training and implementation took place / are available in multiple languages Delphi, Holidex, Opera and other IHG systems are all in English MeetingBroker interface follows the English language format of corporate sales tools,Lets take a
16、n example in turn Crowne Plaza ROI,Location: U.S. Groups & Meeting “Profile”: Sample Group Size: 125 Room Nights (50 Rooms x 2.5 Nights), ADR US$136 Property Conversion Rate: 10% or less business delivered by MeetingBroker Leads per week: 5 total,Annual net revenue gain by % conversion increase (after MeetingBroker fees*):,* Approximate annual cost of Meeting Broker for this sample property - US$ 13,090 (2% mix of internal / externa
