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1、Mapping,Embarkation,Navigation,Destination,Resources,Active reading 2,Developing the skills of reasoning and arguments; Learning to develop a passage through comparison and contrast. Raising the students cultural awareness, especially of the differences between collectivism and individualism.,Active
2、 reading 2: Mapping,Video watching,Collectivism vs. Individualism,Active reading 2: Embarkation,Answering questions,Discussion,Definitions,A story,Role play,More,Cross-cultural misunderstanding,Watch a video and work in groups to complete the following tasks.,1. Answer the following questions:,click
3、,click,1) What is the misunderstanding between the Chinese and European businessman?,2) What is the cultural difference that causes the misunderstanding?,Reference Answer: 1) At the end of a business meeting, the European businessman tries to make a pleasant talk before leaving. He compliments a pai
4、nting of the Chinese businessman, who may think that the European businessman likes the painting. So the Chinese businessman gives the precious painting that he adores to the European businessman who actually doesnt want it and feels very embarrassed and awkward about accepting the gift.,Back,Refere
5、nce Answer: 2) The cultural difference is that it is quite natural in western culture to compliment the host on their possessions. But in China, the host may feel honor-bound to give the guests what they like as a gift. In addition, Chinese businessmen usually try to establish good relationship with
6、 their business partners for future cooperation by giving them precious gifts or inviting them to dinner. This might be another reason why the host gives the precious painting to the European businessman, who has no idea about the importance of personal relationship in business in China.,Back,More,2
7、. Work in groups to discuss the following questions.,1) Does the interpreter do his job successfully? What should a qualified interpreter do?,2) Choose from the following list what makes it difficult to do business. A. A language problem B. A technical problem C. Different cultural interests D. A la
8、ck of trust,click,click,Reference Answer: 1) No, the interpreter does not do his job successfully. He should have conveyed the true meaning of the European businessman to the Chinese host to avoid the misunderstanding. A qualified interpreter should not only have a high level of language proficiency
9、, but also a good knowledge about cultural differences. He or she should serve as a bridge between two cultures in addition to two languages.,Back,Reference Answer: 2) We discussed this from the point of view of doing business internationally. Language seems to be the most obvious problem, but we th
10、ought people would learn other languages or use interpreters. Different cultural interests surely make it difficult and it is likely that business people take more time to learn about cultures than they do about languages. A lack of trust could make a difference, because if something goes wrong peop
11、le may blame the partners and feel that they cant do so much about finding solutions in another country. Technical problems may always lead to difficulties but we dont think it is especially the case with international business. Overall, we think cultural factors are the most difficult ones to manag
12、e well.,Back,More,3. Work in groups of three to have a role play. Three members play the role of the Chinese businessman, the European businessman and the interpreter respectively. The interpreter should try to avoid the misunderstanding caused by the cultural differences.,Role play Scripts,More,Scr
13、ipts,Host: 我很高兴，您此次行程很顺利。 Interpreter: I am very pleased that your trip has been so successful. Guest: Well, without your help it would have been impossible. Interpreter: 多亏了您的帮助，太感谢了。 Host: 这没什么，是我的荣幸。 Interpreter: Not at all. It has been a pleasure. Guest: You have been very kind, and your hospita
14、lity was wonderful. Interpreter: 您还非常好的热情好客。,More,Guest: Thats an interesting picture. Interpreter: 那幅画很有意思。 Host: 您喜欢吗？ Interpreter: Do you like it? Guest: I like the style. Is it contemporary? Interpreter: 我喜欢它的风格，是现代作品吗？ Host: 有三四十年了，这位画家刚去世不久。生前是中国 美术界挺知名的人物。 Interpreter: It was thirty or forty
15、years old. The artist, Chen Xiling, died recently. He was quite well known in the Chinese art circle. Guest: We dont have anything to compare with it in the west. My wife likes that type of painting. Anyway, I must go back to the hotel and pack.,More,Interpreter: 我们西方就没有这一类风格的作品。我妻子一 定会很喜欢的。我现在要回酒店收
16、拾行李。 Host: 请收下吧。不成敬意。我派人送到您酒店去。 Interpreter: Please, it is my gift to you. I will have it sent to your hotel. Guest: (surprised) I couldnt possibly accept such a gift. Interpreter: 我实在不敢收。 Host: 不行，你一定要收下。 Interpreter: Please, I insist. Guest: (appeals to the interpreter) I feel awkward about taking the painting.,More,Sometime after the guest has left, the interpreter talks to hi
