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1、SWOT analysis method,Opportunity opportunity analysis 演讲人：,SWOT-opportunity opportunity analysis, A, SWOT analysis method, the paper Second, opportunity chance to know and analysis Three, SWOT matrix analysis Four, case analysis Five, interaction problems,SWOT-opportunity opportunity analysis, Oppor
2、tunity a chance hould the favorable conditions timing is time Key factors should analysis nterprise external environment should face the opportunity,SWOT-opportunity opportunity analysis,(1) opportunity and threat analysis (OT) with the economy, society, and technology, and many other aspects, espec
3、ially the rapid development of economic globalization, the world of the process of integration, the global information network speed up the establishment and consumer demand diversity, enterprises circumstances are more open and unrest. This change of all enterprises almost produced profound effect.
4、 Because of this, environmental analysis become an increasingly important enterprise functions. The environment development trend are divided into two kinds: one said the environmental threat, another kind said environment opportunities. The environmental threat is a kind of environment refers to th
5、e development trend of adverse by the formation of the challenge, if do not take decisive strategic behavior, this kind of adverse trend will lead to the companys competitive position weakened. Environment is the opportunity to corporate behavior attractive field, in this field, the company will hav
6、e a competitive advantage. On the analysis of the environment also can have different point of view. For example, a brief analysis of the method is the PEST, another more common methods of analysis is potter substitutive castings. Note: PEST analysis refers to the analysis of the macro environment,
7、macro environment and said, it is to point to general environment influence all industries and enterprises of all kinds of macroscopic strength. And the macro environment factor analysis, different industries and enterprises according to their own characteristics and management need, the specific co
8、ntents of the analysis of the difference, but the general to Political (Political), Economic (Economic), technology (Technological) and Social (Social) the four categories affect the enterprise mainly external environment factors were analyzed.,SWOT-opportunity opportunity analysis, Companies face p
9、otential opportunity (O) : Market opportunities are the major factors to influence the company strategy. The company managers should confirm that every opportunity, evaluation every opportunity to growth and profit prospects, the selection of those who can and company financial and organizational re
10、sources matching, make company to get the biggest potential the competitive advantage of the best chance. Potential development opportunities may be: The enlarging trend had customers or product segments of the market -vice new product new technology skills to transfer business, for greater service
11、customer base Prior to or after transiting to integration Had the market access barriers reduced Had the ability of competition for acquisitions Had the market demand growth is strong, can rapid expansion To other geographical area had appeared, and expand the market share of the expansion opportuni
12、ties,SWOT-opportunity opportunity analysis, The SWOT analysis of steps: 1, the enterprise should list, advantage and disadvantage, possible opportunities and threats. Should 2, advantages, disadvantages and opportunities, threats, combined form SO, ST, WO, WT strategy. Three, SO, should to ST, WO, W
13、T strategy to identify and choice, determine the enterprise should now take the strategies and tactics.,SWOT-opportunity opportunity analysis, SWOT matrix: Should the internal advantage internal weaknesses Should S W External opportunity so strategy (growth strategy) wo strategy (reverse type strate
14、gic) Should O Rely on the internal advantage using external opportunities Seize opportunity to overcome internal weaknesses external Should an external threat st strategy (DuoZhong operation strategy) wt strategy (defense strategy) Should T Use the internal advantage reduce internal weaknesses Boyco
15、tt to external threats to avoid outside threats,Case: long rainbow group color television industry SWOT analysis and conclusions,Should long rainbow was founded in 1958, from military career, the color television, to the information of the electronic DuoYuan development, has become the collection wa
16、r industry, consumer electronics, the core device r&d and manufacturing for a comprehensive multinational enterprise group, and it was a globally competitive information home appliances content and service provider advance. At present, the long rainbow brand value 68.258 billion yuan.,Case: long rainbow group color television industry SWOT analysis and conclusions, Should the company experience: 1958:780 factory should in s
