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1、Unit 1Advertising【美文阅读】生活中的广告可以说是无处不在，你是否因为广告而购买产品？是否因为广告而改变自己的想法、观念或习惯呢？读一读这两则广告，看它们对你是否有影响吧！The nights are longer，the evening is your own.and the perfect accompaniment(陪伴)to make you feel special is the delicious Terrys Chocolate Orange Bar.Its the unique blend(混合)of rich chocolate and deliciously
2、 orangey flavors，together with that meltinthemouth quality，that gives the Terrys Chocolate Orange Bar its delectably decadent(细腻精巧)feel.And its convenient size makes it just right for you to eat alone.So，picture the scene.Its your first evening in for weeks.Youve kicked off your shoes，turned the lig
3、hts down low and put on some slow music，perhaps a little soft soul or gentle jazz.The whole evening is a“metime”，a special time just for you to relax.Make it complete with a Terrys Chocolate Orange Bar.its sumptuous，luxurious and delectable.Go on.You deserve it.An innocent(无辜的)young victims(受害者)thro
4、at(咽喉)is cut.His struggles and criesare not paid attention to.The man with the knifeshows no emotion.The victim is killedand his head cut off.His flesh is eaten.Its Still Going On!Right now，this exact situation is reality for many.They are sensitive，they value their lives，they see what is happening，
5、they cannot run away，and they often suffer greatly yet are being killed for nothing more than a fleeting taste of their flesh.Nonviolence can begin at breakfast，with what we eat.For our free“Vegetarian Starter Kit”，visit G.If this ad leaves a bad taste in your mouth，please give a thought to what sen
6、sitive animals think and feel when they come to the end of their frightening journey and see，hear，and smell the slaughterhouse(屠宰场)Try switching to a healthy vegetarian diet and save lives every day，including your own.【诱思导学】1Are the two ads of the same kind? 2What other kinds of ads do you know? 3Wh
7、ere can we find ads in our life? 【答案】1.No.The first is a commercial ad，while the second is a public service ad.2Covert advertising，television commercials，informercials，etc.3.Advertisements are seen on TV，on the sides of buses or taxis，in the newspapers and magazines，on the walls of an airport walkwa
8、y，and are heard on the radio.Advertisements are often placed anywhere.An audience can easily or frequently access visual，audio and printed information.Period Previewing(教师用书独具)教学目标本课时主要是通过学生对学案所给出的内容的学习，了解本课文中所出现的词汇，初步了解课文以及相关的背景知识，就下一堂课对课文的全面理解起到一个铺垫作用。教学地位本单元让学生阅读有关英语广告的文章，从而让学生了解日常生活中的各种各样的广告，进而拓
9、宽学生的知识面，教会学生吸取广告的精髓，甄别日常生活中广告的真与伪。(教师用书独具)新课导入建议通过问题引发学生思考：Question 1：“What is an advertisement？”Question 2：“What do people use advertisements for？”Question 3：“Can you list two different kinds of advertisements？”教学流程设计.篇章结构根据课文内容，完成下列表格Advertisements1. of advertisementsCommercial advertisements and
10、public 2 advertisements.Details about advertisements3. advertisements are often paid for to 4. a product or service while PSAs are often run for 5. and are meant to educate people about health，safety，or any other problem that affects public welfare.6. examples are used in this article to tell people
11、 that commercial ads often play tricks on customers.But public service ads are different.They are made to 7. the public.8. to find advertisementsNewspapers，magazines，the Internet，radio and television9. towards advertisementsNot falling for the tricks played by some commercial ads.10. the advice PSAs
12、 give.Using our intelligence and not be a slave to advertisements！【答案】1.Types/Kinds2.service3.Commercial4advertise5.free6.Two7.serve8.Places/Where9Attitudes10.Following.语篇理解根据课文内容，选择最佳答案1PSAs are meant to encourage people .Ato buy a productBto offer a serviceCto believe in an idea2When an ad doesnt
13、lie， .Ait tells you the complete truthBit may play tricks on youCyou can buy the product3The BEST translation for“Yes to life，no to drug”could be .A对生命说“Yes”，对毒品说“No”B肯定生命，否定毒品C珍爱生命，远离毒品4The similarity of commercial advertisements and PSAs lies in that .Athey are presented in the same waythrough lan
14、guage and imageBthey have the same purposeCtheyre all meant to be helpful5The article is a(n) AadvertisementBscience newsCresearch report【答案】1.C2.B3.C4.A5.C.课文缩写There are two main types of advertisements1. advertisements and 2. service advertisements.The former is one which someone has 3. for to advertise a product or service.Although we have laws to 4. us from ads that cheat people，we still must be 5. of the skillful methods used in ads to try and sell us things.Even if an ad does not lie，it does not mean it is
