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1、Section 4 书信规范 Formatting Your Business Letter,I. 要点概述Main Points 1. What is a business letter? Business letters are frequently used in international trade. It is a letter written in very formal language, usually used when writing from one business organization to another, or for correspondence betw
2、een such organizations and their customers, clients and other external parties. The main parts of a business letter are usually as following: a return address; date of writing; recipients address and name; the title or subject line; salutation or greeting; body of the letter, the message; closing; s
3、ignature, printed name, and position of sender; in some situations, enclosures; carbon copy recipients; reference initials of the typist; phone Number and an E-mail addres,2. What are indented style and blocked style?,When we say formatting our letters we mean the styles of our business letter writi
4、ng. There are two main styles of writing. One is indented style and the other blocked. An indentation is often used at the beginning of a line to signal the start of a new paragraph. As blocked style is extremely popular in modern business writing, we would like to strongly recommend you to adopt a
5、blocked style in your writing. When you write a letter using block form, no lines are indented. Include your name, address, e-mail and phone number, as well as the date including the name and address of the person you are sending the letter to. When you begin a new paragraph, just skip a line instea
6、d of indenting.,3. What are the basic requirements in writing a good business letter?,When you are to write a good business letter, you have to first of all be aware of your aim or aims. Before you start writing ask yourself whether you have got the facts to be applied in your writing; whether you u
7、nderstand your reader; whether you compose a draft by using suitable format, appropriate language with very brief and direct expressions. Then, check whether youve written naturally using your own words in a courteous way and regardless of the subject.,Your letter should always be brief and to the p
8、oint as errors are truly an indication of your inferior standards of professionalism and competence. Remember “One thing, one paragraph” is a good policy and try to keep your letters to one page. Finally, make sure the ending of your letter can also leave your reader a good impression, and use good
9、paper or other workable ways of transmission.,II. 商界名言 Business Sayings,1. Money is power. 有钱就有势。 2. No pains, no gains. 不劳无获。 3. One false move may lose the game. 一着不慎，满盘皆输。 4. Hope for the best and prepare for the worst. 抱最好希望，作最坏打算。 5. Wealth is nothing without health. 失去健康，钱多没用。 6. Advice is som
10、ething the wise dont need and fools wont take. 智者不需忠告，愚者不听劝告。,III. 核心词语Core Words and Phrases (omitted) 要求课前背诵重要术语 IV. 经典句式Typical Sentences (omitted) 要求首先思考如何翻译？有多少不同的路径？变换词性、主语、从句会产生什么不同的效果？,V. 段落写译 Paragraph Writing and Translating,1. 要知道如何根据目的和收件人来设计写作的格式。适应性不仅仅局限于内容，因为格式虽然是表层的东西但也相当重要。 Know how
11、 to format the piece of writing depending on purpose and recipient. Appropriateness is not limited to content, because format is also extremely important however superficial.,1. 要知道如何根据目的和收件人来设计写作的格式。适应性不仅仅局限于内容，因为格式虽然是表层的东西但也相当重要。,2. 齐头式书信格式是当前流行的商务信函行文格式并已为众多注重效率的专家所认可，因为这种方式省去了许多不必要的键盘输入。对于读者而言，左
12、边平整的格式看起来比缩进式更具时代的特色。,2. 齐头式书信格式是当前流行的商务信函行文格式并已为众多注重效率的专家所认可，因为这种方式省去了许多不必要的键盘输入。对于读者而言，左边平整的格式看起来比缩进式更具时代的特色。 This block style is the current business letter writing style standard and has been approved by efficiency experts because it saves keystrokes. To readers, this flush left style looks more
13、 contemporary than the indented paragraph style.,3. 要学好商务书信的结构。结构不同于格式，格式适应于信函的审美部分而结构指的是内容本身。商务写作通常是直截了当，将最为重要的部分集中在前面几段。,3. 要学好商务书信的结构。结构不同于格式，格式适应于信函的审美部分而结构指的是内容本身。商务写作通常是直截了当，将最为重要的部分集中在前面几段。 Learn the structure of a business letter. Structure is different from the format. Format applies to the
14、 aesthetic part of the letter, while structure refers to the content itself. Business writing is usually straightforward and generally includes the main gist of the piece in the first few paragraphs.,4. 人们喜欢自己收到的信息听起来就像是来自某个别人的而不是冷冰冰的机器，为了达到这一目标，不管什么商业环境下的信函都要越让人觉得自然就越好。,4. 人们喜欢自己收到的信息听起来就像是来自某个别人的而
15、不是冷冰冰的机器，为了达到这一目标，不管什么商业环境下的信函都要越让人觉得自然就越好。 People like to get messages that sound like they come from other certain people and not cold machines. To that end, all letters in the business environment should sound natural as much as possible.,5. 我们很高兴地告诉你们，我们对各种真皮手工制的提包有兴趣。对高质量的时装提包这里有稳定的需求，虽然销售数量不特别
16、多，但能卖到好价格。,5. 我们很高兴地告诉你们，我们对各种真皮手工制的提包有兴趣。对高质量的时装提包这里有稳定的需求，虽然销售数量不特别多，但能卖到好价格。 We are glad to inform you that we are interested in hand-made handbags in a great variety of genuine leather. There is a steady demand here for fashion handbags of high quality and, although sales are not particularly high, good prices can be obtained.,VI. 讨论评估 Discussion and Assessment,商务英语写作是一门实践性很强的课程，在此展开关于提高写作技能的一些讨论。下面第一例为学生习作，先看看有什么地方需要改进？如何改进？然后思考自己平时在商务写作时是否遇到难于解决的问题？如何通过背书、查考和合作方式加以解决？,1）讨论
