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1、Unit5InsideadvertisingySection夕WarmingD人Reading一Pre-readinges4Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconyincedtobuyaproductofpoorqualityor_highpricebecauseofanadvertisement.Forexample,someadyertisershayveappealedtopeople“sdesireforhetterfueleconomyfo
2、rtheircarsbyadvertisingautomutive“products-ihat“amprove“gasolinemileage.SomeoftheproductsWork.OthersareworthlessandaWasteofconsumers“money-Sometimesadvertisingisintentionallymisleading.Afewyearsag0,abrandofbreadwasofferedtodieterswiththemessagethatthereWerefewercaloriesineveryslicetturnedoutthattheb
3、readasnotdietetic,butjustregularbread.TherewerefewercaloriesbecauseitWasslicedverythin,butthereWerethesamenumberofcaloriesineveryloafOnthepositiveside,emotionalappealsmayrespondtoaconsumer8Teatcopcarps.C0msi0srfire诊spzaWireinsuranceImaybesoldbyappealingtofearofloss.ButfearoflossistherealTeasonforfir
4、einsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsiworthwhileinvestmentformostpeople.IfconsumersconsqualityoftheinsuranceplansasWellasthemessagein_the9stheyWillbenefitfromtheadvertising.Eachconstumermustevaluateherorhisownsituation.Arethebenefitsoftheproductim
5、portantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers.ButitdoesnotforcethemtobuytheproGuctConsumersstialcontrolthefinalbuyingdecision.True)orFalse(P):王。5。答栾:1T2.F3.F“4.T5.TAdvertisingcanpersuadetheconstmertobuyWorthlessproductsbyappealingtohisbuyingmotives.()Thereasonwhythebreadadv
6、ertisementimisleadingisthattbinslicesofbreadcouldcontainmorecalories.()AdvertisementsoccasionallyforceconsumersintobuyingthingstheiIon“tee0,()之SmartconsumerShouldthinkcarefullyaboutthebenefitsdescribedintheadvertisements.()民Thepassageimainlyaboutthepositiveandnegativeaspectsofadvertising-()山.高频单词点击.
7、_bilboard.布告板;广告牌、casualdj.偶然的;随意的;临时的-casuallyado.偶然地;临时地.8armentn衣服;外表,dvertiscr7登广告者二2Gvertte5做广告一advert/advertisement顶。广告.informf通知;告诉-informationn信息赉s.2Ssociation7协会;联系一associate0.联系v标、7.targetn目标:对象;靶子8.basisn.基础;根据-base_of依据9。technique历。技术=技巧今扯畈.技术的今妞巴。技师10.featuren特征;容貌;特色;特写古以.-为特色;特写iL.con
8、science_,区交;怠非愿12.Morthyad;.有价值的;可敬的13.c07poration,公司;法人;社团14.budgetn预算15.xXpense,费用;代价一exbensiveadj.昂贵的16.broadcast.广播;播音0.广播播送17.yisuald看的;视觉的18。generateDt.产生;发生generation,一代;一排19.Tesponst_.回答;啄应:反应羞!妻一灞20.fSfresh“ot.使(精神)振作;使恢复;更新I.重点短语必记1不sokeep达mindturninto万山一迈otherWords5fitinto8STabtzeattention.0theotherhandTely0D.havenousefoL10.atnoextracost没有额外成本.不耐烦晏e
