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1、传媒2018年12月大学英语（二）课程考试作业考核试题 1 单选题 1 Please give Jim the schedule for tomorrows conference when he _ back. He is to chair the conference.A will comeB is comingC comesD came2 Prince William took a visit to the Forbidden City on Feb. 28, _ emperors once lived.A whichB whoseC whereD when3 T
2、he famous writer_eight popular books since 2005.A writesB wroteC has writtenD is writing4 We need to master this technology immediately, _ we will fall behind.A butB orC soD and5 In _ hottest reality show Running Man III, Luhan is _ only new member.A a; 不填B a; anC the; theD the; 不填6 Both Alan and Ja
3、son are experienced. You can ask_of them for help.A eitherB neitherC noneD all7 Helen ran out of the classroom in tears, but no one knew _ she was so sad.A whenB whetherC thatD why8 Our teacher often tells us _ our own cloth bags when shopping.A takeB takingC to takeD taken9 _ the trip from Alaska t
4、o Argentina by bike, Gregg and Brooks worked and saved money for years.A To pay forB Paying forC Paid forD Pay for10 _ your own needs is as important as learning to express your emotions.A UnderstandB UnderstandingC UnderstoodD Having understood11 - Jack, you look so great! - Thanks! I have lost 20
5、pounds since I _ my personal trainer six months ago.A hiredB have hiredC hireD had hired12 Its the library! So you_ make any noise here.A mustntB wontC mayD need2 阅读理解 1 Conventional wisdom is a major barrier to innovation that threatens the survival of companies everywhere. Its based o
6、n the assumption that old ideas will always work, so they shouldnt be challenged. While this may be a valid assumption in situations that dont change, its unlikely to hold true in a changing situation. In todays rapid changing global environment, old methods often don't work, and stubbornly usin
7、g them can lead to major problems.Most people seem to agree with conventional wisdom because it gives one a false sense of security. If everyone else believes it, then it must be true. Individuals who use conventional wisdom are certain that they are right, and being right is good. They want to cont
8、inue using old ideas rather than take risks with changes that might not work. In 1977, Ken Olsen, co-founder and CEO of Digital Equipment Corporation (DEC), stated “There is no reason for any individual to have a computer in his home.” Despite being a dominant leader in the computer industry, DEC no
9、 longer exists.People seem to forget that since innovation is a change, there can be no innovation without change. Unfortunately, conventional wisdom prevents leaders, followers and companies from changing and therefore innovating. If companies dont innovate, but their competitors do, the future is
10、likely to be problematic. Breaking from conventional wisdom has led to many of the most innovative companies and products in history across many industries, so it has a powerful effect on business success.Ted Turner (founder of CNN) knew little, if anything, about the news business, but he knew it w
11、as inconvenient to watch news only at the dinner hour; as was common before CNN. Turners solution was to create a cable channel dedicated to news 24 hours a day. The news establishment reflected conventional wisdom at the time, and predicted his idea would fail because no one wanted to watch the new
12、s all day. However, it doesnt take a rocket scientist to understand that viewers dont have to watch the news all day for the CNN to work. Viewers just have to watch when they want to get information. Due to conventional thinking, the critics failed to recognize the opportunity that was clear to Ted.
13、 They assumed that only what was familiar to them could work in the future.Conventional wisdom prevents creativity, flexibility and risk-taking, so unconventional leaders enthusiastically break from it. To survive, thrive and maintain competitive advantage, companies must be flexible when reacting t
14、o change.1 DEC has disappeared probably because _.A the consumers didnt like its products B the leaders lacked the sense of securityC the CEO stuck to the conventional ideasD the employees took many risks with changes2 The founding of CNN is used as an example to prove _.A missing opportunities coul
15、d lead to failureB changing could contribute to business successC watching news at the dinner hour is convenientD conventional wisdom influences business success3 What does the underlined part probably mean?A Rocket scientists can ensure the CNN works properly.B Most of the viewers dont like to watch the news at work.C Its necessary to understand when people watch the news.D Its easy to know people neednt watch the news all the time.2 The death of Steve Jobs provides a chance to take some lessons from his amazing life. Steve Jobs had a pa
