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1、David Cotton CASE STUDIES,April 2008,OBJECTIVES DEVELOPMENT TYPES OF CASE STUDIES POPULARITY OF CASE STUDIES EXTENDED CASES VIDEO STUDENT PRESENTATIONS,PLAN OF THE TALK,WHAT TYPE OF CASE STUDIES ARE USED BY THE TEACHERS?,MOST COMMON TOPICS IN THE AREAS OF; HUMAN RESOURCES (PERSONAL PROBLEMS) MARKETI
2、NG (e.g.DEVISING AN ADVERTISING CAMPAIGN) MANAGEMENT (MANAGEMANT STYLES) STRATEGY FINANCE,ADVANTAGES OF USING CASE STUDIES FOR TEACHING ENGLISH FOR BUSINESS,TALK-BASED LANGUAGE LEARNING ENCOURAGE INDEPENDENT LEARNING NO RIGHT OR WRONG ANSWERS LEARNERS EXPERIENCES/KNOWLEDGE BROUGHT TO CASE STUDIES IN
3、TERACTION IN THE CLASSROOM INTERCULTURAL COMMUNICATION SKILLS TRANSFERABLE SKILLS FOR CAREERS/LIFE TEAMWORK LEARNER PARTICIPATION MOTIVATION & DRAMA,EXTENDED CASE STUDIES,FEATURES LONGER MORE COMPLEX & CHALLENGING INDEPENDENT RESEARCH INTERNET TEAMWORK SKILLS VISITS TO BUSINESSES SKILLS CLOSELY LINK
4、ED TO STUDENT NEEDS VIDEO RECORDED FEEDBACK,SLIM GYMS,STUDENT NEEDS GOOD CV AND COVERING LETTER IN ENGLISH INTERVIEW SKILLS SHORT PERSONAL PRESENTATION,WHY DO STUDENTS ENJOY SLIM GYMS (EXTENDED CASE),TASK MEETS STUDENTS SKILLS NEEDS STUDENT INVOLVEMENT STUDENTS PRACTISE KEY SKILLS LEARN WHAT QUESTIO
5、NS TO EXPECT AND HOW TO ANSWER THEM LEARN TO PEFORM WELL AT INTERVIEW DRAMA WHEN DECISION MADE,CAF ROMA,WHY DO STUDENTS ENJOY THE CASE? ACTIVATES KNOWLEDGE OF MARKETING COMPETITIVE ELEMENT INTERNET RESEARCH COMPANY LITERATURE (ANNUAL REPORT) A CHALLENGING TEAM PRESENTATON TEAMWORK CONTACT WITH THE REAL WORLD OF BUSINESS CREATIVITY FILMING & FEEDBACK,
