舌尖上信阳(英文)营销活动

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1、Shangcheng Caizi,Introduction,Huaihe river, the geographical line dividing Chinas south and north, flows through Xinyang, which gives Xinyang the title of “Northland Jiangnan & Jiangnan Northland“ Xinyang Food, in a narrow sense, is the local dish or a genre of Jianghuai cuisine. Xinyang people are

2、accustomed to gentle and refreshing taste, neither too sweet nor too salty The rise of Xinyang dishes for the cause of social history and economic culture Chu Culture is the source of Xinyang Food Advantaged product resources is the foundation of cooking Continuous host for Xinyang Tea Festival may

3、be catalytic for the birth of Xinyang Food,信阳炖菜 Xinyang Stew 信阳小炒 Xinyang Fried Dish 特色小吃 Typical Local Dish in Xinyang,Presentation Content,南湾鱼是省内外知名品牌,其富含人体必需的多种维生素及稀有元素,其中有抗癌元素之称的“硒”含量更是普通鱼类的3-5倍。尤其是南湾白花鲢,头部富含DHA,素有“花鲢美在腹,味在头”之说。,Stewed Nanwan Fish,Xinyang Stew,Nanwan Fish is a well-known brand f

4、or its tender meat and delicious taste. Its rich in essential vitamins and rare elements. Also, known as the anti-cancer element, “Se“ in Nanwan fish is 3-5 times the content of the ordinary fish. Especially the Nanwan White Bighead, rich in DHA, is known as the “rich in the abdomen and good taste i

5、n the head“.,信阳罗山县有一种传统小吃,主要由淮南猪大肠、豆腐、猪血辅以各种秘制调料炖制而成。大肠汤做法考究,吃起来别有一番滋味。,Xinyang Stew,Luoshan County in Xinyang has a traditional snack and it was made mainly by the Huainan pig intestine, pig blood, tofu with all kinds of secret sauce. Soup of intestine is fastidious, also the taste is very unique:

6、fat but not greasy as well as soft taste.,Luoshan Intestine Soup,闷罐肉是信阳的特色名菜,是早年腊月间信阳人用来储存猪肉的一种方式。焖罐肉选择的食材是当地的淮南黑猪,它是信阳特有的一个品种,营养丰富,肉质浓香。放置半年以上的肉都十分酥软,入口即化,腊味扑鼻。,Xinyang Stew,Stuffy Pot of Meat,Pot meat is Xinyangs characteristic cuisine. It is a way to store pork in the cold twelfth month of the lu

7、nar year in those early years. The food ingredient is Huainan local black pig which is an endemic species in Xinyang, not only rich in nutrition, but also full-bodied in meat flavor. Placed more than half a year, the meat turned to be soft and full of peculiar fragrance for preserved ham.,固始鹅块是信阳固始县

8、的一道地方特色菜。以鹅为原材料,经过特殊烹饪加工而成,肉质鲜嫩,汤清亮醇厚,口感极佳。因在制作的过程中要将滚烫的汤汁浇在鹅块上,鹅块表面会出现一层汗斑,故又称“汗鹅块”。,Xinyang Stew,Gushi Goose Block,Gushi goose block is a local specialty in Gushi County, Xinyang City. It selects goose as raw materials, and through special processing and cooking, it presents us fresh meat, clear a

9、nd mellow soup, finally good taste.,板栗焖鸡本是山东传统名菜,但信阳板栗焖鸡却独有风味。信阳板栗甘甜、清香、糯而不松。加上正宗的散养土鸡肉,便可做出舌尖上的中国推荐的板栗焖鸡。,Xinyang Stew,Braised Chicken with Chestnuts,Braised chicken with chestnuts is the traditional Shandong dishes which belongs to the Department of Shandong, but Xinyang chestnuts with chicken ste

10、w has its own unique flavor. Xinyang chestnut has the characteristics of fragrance, sweet, waxy but not loose. It can be sugar fried, pickled and plus with authentic cage-free soil chicken, we can make the delicacy that “a Bite of China“ recommended.,红焖甲鱼由甲鱼和鸡制作而成。因文字谐音,又名“霸王别姬”。豫南山清水秀,鳖和土鸡是一大特产。正宗的

11、信阳“霸王别姬”由潢川鳖和固始三黄鸡制成。汤清、香味醇厚,鲜而烂,是初春和冬季的上等佳肴。,Xinyang Stew,Braised Turtle,Xinyang has picturesque scenery. Turtle and chicken is a major specialty. Authentic Xinyang “Farewell to My Concubine“ is made of Huangchuan Turtle and Gushi three yellow chicken. It has Clear soup and mellow flavor, fresh and

12、 rotten, which is good delicacy for spring and winter.,产于潢川、商城、固始等县区的散养麻鸭,具有易饲养、生长快、肉质好的特点。用信阳当地小萝卜(也可根据季节选择瓠子、冬瓜、竹笋)井水温火炖出的鸭汤,清香、味甘,有清热泻火之功效。,Xinyang Stew,Duck Soup,Grown in Huangchuan, Shangcheng, Gushi counties and other areas, free-cage duck has the characteristics of easy feeding, fast growth a

13、nd good meat. Xinyang local radish can be selected (also calabash, wax gourd, bamboo shoots according to the season)to make soup, which is fragrant and sweet as well as effective for clearing internal heat.,8 清炖牛肚绷,入口易嚼,不失劲道;汤汁浓厚,满口余香。牛肉含有丰富的蛋白质,其氨基酸组成比猪肉更接近人体需要,能提高机体抗病能力。寒冬进食牛肉,暖胃补身。,Xinyang Stew,S

14、tewed Tripe Stretch,Stewed tripe stretch is easy to chew without loss of strength. It has thick soup and tastes mellow, full of sweet after a drink. Beef is rich in protein, closer to human than pork for amino acids, which can enhance the body resistance to disease. Especially eating beef in winter,

15、 it can warm your stomach which turns to be perfect nourishing food.,筒鲜鱼,河南信阳商城地方风味名菜。入冬时节,将鲜鱼刮鳞去脏,洗净沥干后成块,拌入适量食盐。取荷叶或辽竹叶包裹装进鲜毛竹筒内,密封置于阴凉处。两周后,取出以清汤加佐料煮沸食用,肉质鲜嫩、竹香中略带腐乳味,别具一格。,Xinyang Stew,Bamboo Tube Fish,Bamboo Tube Fish is one kind of very famous local flavor dishes. In early winter, we choose so

16、me fresh fish and scrap to clean, wash and then cut them into pieces, mixing with salt. Then they were put into fresh bamboo tubes with lotus or bamboo leaves wrapped and sealed in a cool place. For more than about 2 weeks, after boiled with clear soup and condiments, you can enjoy the fresh and tender meat with a taste of preserved beancurd for a unique style.,腊肉焖鳝鱼讲究火候。腊肉肥而不腻,黄鳝肉质爽口,柔韧劲道,鲜香可口。黄鳝不仅为席上佳肴,其肉、血、头、皮均有一定的药用价值。据本草纲目记载,黄鳝有补血、补气、除风湿等功效。,Xinyang Fried Dish,Braised Eel wi

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