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1、Business plan,Freedom,By QinYao Yuan Ye Guo Caiyu,“Make your soul freedom”,content,1.1Executive Summary,1.2 Objectives,1.3 Keys to Success,2.1Start-up price,2.2 Bar culture,3.Product design,4.Market Analysis,4.1 Summary,4.2 China bar market capacity,4.3 Market positioning,4.4 The problem need to fac
2、e and solution,5.Marketing 5.1Competitive Edge,5.2 Positioning Statement,5.3Marketing Strategy 5.3.1Using WeChat to implement marketing strategy,5.4 Sales Strategy,5.3.2The membership card,5.3.3Vouchers,5.3.4 Activities,5.4.1Sales Forecast,5.5Strategic Alliances,6.Management 6.1Management Team,6.2 O
3、rganizational Structure,6.3 Personnel Plan,1.1Executive Summary Freedom is a classical music bar near the harbour plaza(港湾广场) of Dalian. It opens a window for the impetuous modern life , and provides a relaxing space for the tired people . Music and culture are our main selling point . Our music is
4、not a popular rock but a European classical music or a Chinese style music . Our aim is to give consumers a real relax in mind . But because of the theme of our bar has a great different from the other bars, it may not be accepted at the beginning . At this time, we must consider how to spread our b
5、ar culture . Specific in the back will be described in detail . The novel theme and the first class team are our greatest advantage . With the “customer is God,“ the service concept, we will make Freedom into a successful bar.,1.2Objectives,1.3 Keys to Success,2.1Start-up price,Total price: 1,500,00
6、0,2.2 Bar culture When darkness enveloped the city, the bar smile in the secret city. If you have not enough time to travel, to visit the European country, you can go the bar to feel the European spirit. In the bar, you can face the European culture directly. You also can buy the things what you can
7、 buy in European country.,3.Product design,4.1 Summary Bar as the Western wine culture standard model was introduced into our country, has gradually into peoples lives, into the streets of the city. With the continuous improvement of peoples living standards, the rising and flourishing of bar indust
8、ry has a close relationship with the Chinese economic, social and cultural. The bar industry economic zone has become a main force in the leisure consumption industry in China.,4.Market Analysis,4.3 Market positioning,According to the survey taken on the Internet, we decided to make the market posit
9、ioning in the age of 25-35 years old white-collar workers . First of all, because they have a certain economic base . Secondly, the people of this age generally have a stable job, and their high-pressure makes them suited to our bars idea-to provide a relaxing space for customers.,4.4 The problem ne
10、ed to face and solution,5.Marketing,5.1Competitive Edge Music bar Classical style Gentle and comfortable environment Special bartender secret recipe Enthusiastic and friendly staff Many kinds of parties,5.2 Positioning Statement,The bar is located in the commercial and resident community, mainly pro
11、vides elegant and comfortable leisure places for the surrounding residents and office workers. The purpose of all of our marketing strategies and plans is to explain to the customers who we are and what we do. We will price our products fairly, keep our standards high, and execute the concept.,5.3Ma
12、rketing Strategy,5.3.1Using WeChat to implement marketing strategy The registered public WeChat platform, qr code scanning. All printing products printing qr code, regarding the public platform as a “fishpond“ . The customers who scan the qr code will become a fish in the pond. Any activity is playe
13、d at the bar would be put out through WeChat public platform.All people scanned qr code can receive the message. This saves a lot of manpower, financial resources and time consumption.,5.3.2The membership card,Membership card will be printed for 1000 copies.At the start of opening, all customers who
14、 come to the bar to spend more than 1000 will get a membership card. The membership card permissions set to 7 folds. The goal of membership cards is to bind the customers!,5.3.3Vouchers,Printed 30-100 yuan vouchers, vouchers amount must be calculate , too small is unattractive, too large causes loss
15、. And we also have multi-buys that full 300 to send 30, 500 to 50. Vouchers and consumption become a 1:10 rate is appropriate! According to the customers spending power to send corresponding vouchers. But the activity can not parallel with the membership card.,5.3.4 Activities,*,The festival,Both Ch
16、inese and western festivals have activities such as guess riddles in the Mid-Autumn festival .,Activity on Sunday,Some themes activities will be played at Weekend such as romantic night, rose relationship, and hold hands.,Not regular activities,Seize the citys entertainment dynamic and the surrounding urbans entertainment dynamic and always focus on performance of entertainment media to cooperation to intensify propaganda.,Special activities,Such as amateur singer game, fancy dress pa
