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1、Design Partner | Kleiner Perkins Caufield & Byers March 14, 2016 DESIGN IN TECH REPORTKPCB Team / Jackie Xu, Aviv Gilboa, Justin Sayarath With Special Thanks to / Michael Abbott, Juliet de Baubigny, Scott Ryles, Lynne Chou, Christina Lee, Andy Chen, Muzzammil Zaveri, Arielle Zuckerberg Designed By /
2、 Luna Chen b, Danqing Wang &nh / China Design !92 0 1 61John Maeda Design isnt just about beauty; its about market relevance and meaningful results. M&A activity continues in the design space, and its increased. Increasing the designers needed in the tech industry requires rethinking education. The
3、adoption of design by public companies is only growing. Designers bring needed critical thinking/making in the economic case for inclusion. Work in the research labs from decades ago drives todays startups. Be aware.2 0 1 62Reports from Gartner, Accenture, Deloitte, Temkin all indicate that experien
4、ce matters. Linda Holliday calls the new kind of design as “multi-dimensional” it crosses social science, computer science, into something new and necessary.all day long and whenever they canEXPERIENCE Matters A Lot, Because We Experience Digital Products A Lot“89% “81% “90% “6Xof companies believes
5、 that customer experience will be their primary basis for competition by 2016, versus 36% four years ago.” Gartnerof executives surveyed place the personalized customer experience in their top three priorities for their organization, with 39% reporting it as her top priority.” Accentureof executives
6、 surveyed agreed that customer experience and engagement are objectives of their corporations digital strategy.” MIT Sloan / Deloittemore likely to buy with a positive emotional experience, 12x more likely to recommend the company, and 5x more likely to forgive a mistake.” Temkin Groupearly desktop
7、users checked their computerstoday mobile users check their smartphonesOnce in the morning Once in the eveningOuch!“Ouch!“Source / kpcb #DesignInTech Gartner_inc AccentureDigi mitsmr DeloitteDigital TemkinG sloanreview.mit.edu/projects/strategy-drives-digital-transformation Vision-2015.pdf 3The i
8、naugural 2015 #DesignInTech Report received way more views than we initially projected at 50K in the first year. We also received a helpful re-design from our new friends in Canada.Source / kpcb #DesignInTech slideshare 1ST DESIGN INTECH REPORT Beat Expectations, with Room for Improvement875Kand 1
9、redesignSimplified & Redesignedcumulative views across all English, Spanish, Chinese, Japanese editions4Fortunately, 100% of last years reports predictions have come true. So that means we need new ones. #DesignInTech PREDICTIONS From Last Years ReportM&A activity of designer-led businesses will lik
10、ely grow.1Older user experiences will improve.Designer-led startups will have increased access to capital.2Designers will grow as executives.Design in VC is not about pretty its about relevance.3Designs business value will evolve.DESIGN DE$IGN experienceSource / kpcb #DesignInTech New Kind of Desig
11、ner is TBDSECTIONS4Design Quality is to Caring1#DesignInTech By The Numbers3Public Company Trends5Final Thoughts6Design firm acquisitions continue: 42 design firms have been acquired since 2004, 50% of which have been acquired in the last year alone. Designer co-founded companies exhibit funding suc
12、cess: 36% of top 25 funded startups are co-founded by designers, up from 20% in 2015. Designers in venture capital have increased: More designers entered VC in the last two years than the previous four years combined.1#DesignInTech By The Numbers7Timeline of #DesignInTech M&A Activity | Version2.0 2
13、013 2015 20162004 2012 2014 FLEXTRONICS+acq. Frog Design 2004 MONITOR+acq. DOBLIN 2007 RIM+acq. TAT 2010 FACEBOOK+acq. Sofa 2011 GLOBALLOGIC+acq. Method 2011 ONE KINGS LANE +acq. Helicopter 2011 GOOGLE+acq. Mike & Maaike 2012 FACEBOOK+acq. Bolt Peters 2012 SQUARE+acq. 80/20 2012 GOOGLE+acq. Cuban Co
14、uncil 2012 FACEBOOK+acq. Hot Studio 2013 ACCENTURE+acq. Fjord 2013 SHOPIFY +acq. Jet Cooper 2013 DELOITTE+acq. Banyan Branch 2013 INFOR +acq. Hook & Loop 2013 GOOGLE+acq. 17FEET 2013 GOOGLE+acq. Hattery 2013 OCULUS / FACEBOOK +acq. Carbon Design 2014 GOOGLE+acq. Gecko Design 2014 CAPITAL ONE+acq. Adaptive Path 2014 ACCENTURE+acq. Reactive 2014 DELOITTE+acq. Flow Interactive 2014 PWC+acq. O
