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1、Web 2.0 success stories from Asia,OrangeLabs | Web 2.0 in China: Whats Next? Benjamin Joffe | Plus Eight Star Ltd | 6 November 2007,The future has already arrived. It is just not evenly distributed yet.,William Gibson Science fiction author & father of the cyberpunk genre Coined the term “cyberspace
2、“ in 1982,1. Innovation in Asia? 2. SNS case studies 3. Web 2.0 success stories 4. Barriers and catalysts,Agenda,Innovation in Asia?,General assumption #1 Everything from the US is great,General assumption #2 Everything from Asia is weird (and sometimes funny),Japanese like texting on mobile,Anonymo
3、us manager at a telecom company in 2000,Because they have small fingers,Asians like avatars,Anonymous manager at an Internet company in 2005,Because they read mangas and watch animes,Chinese like ring-back tones,Anonymous manager at a foreign media company in 2006,Because they go to KTV a lot,Giving
4、 the wrong explanation to the right question,CC | +8*,Web 2.0 Made in USA,C2C?,Copy-to-China,Why look at Asia?,1 Because some Asian markets are strategically important,Official partner of Chinese Web2.0 fundraising since 2005,Quiz,beta,Alexa School of Investment,Crowdsourcing Quiz Which Asian Intern
5、et services do you know?,2 Because words betray us,Are we talking about the same thing?,The fastest broadband connections are in Korea and Japan.,OECD Report, July 2007,Thanks to fiber optic cables the broadband connections in Japan were up to 10 times faster than the OECD average. Japan also had th
6、e lowest relative monthly broadband charges/Mbps,Consequence #1 Internet penetration and speed,Consequence #2 Internet literacy,Consequence #3 Internet as a retail channel for material, immaterial goods and human intelligence,Python is so last year,Developed by Yukihiro “Matz“ Matsumoto in Japan in
7、the mid-90s,How about those concepts? Meta-blogging Content scrapping Trust-based information sharing Personal Resource Planning (PRP),SNS case studies,QQ Mixi Cyworld,#1 All are kinds of Social Networks,#2 Whats the difference?,Metrics Pageviews Number of users,Business models Advertising Storage M
8、onthly fee Personalization Alerts Etc.,Key features Invitation system Closed/Open/Semi-closed Sticky features Payment solutions,Social design Focus Atmosphere Demographics,Psychological design Identity / Identities Trust level,Web 2.0 success stories,Problem #1 What is “Web 2.0”?,Problem #2 What is
9、“success”?,Success story #1 Power,Citizen media 40,000 contributors Editorial team 250 stories a day,(profitable),4th most trusted media in South Korea (quoted on TV, etc.),The Internet was the space where a few people who possessed nothing could bring about results using guerrilla methods.,OH Yeon
10、Ho CEO OhmyNews,Success story #2 Love,Train Man,（ ）！,Success story #3 Fame,100 million Internet DL Sold millions of RT/RBT 20 million USD in licensing fees,Brand endorsements,Success story #4 Money,带头大哥777的博客,Received 7 million RMB from the 700 subscribers of his QQ group for unauthorized stock reco
11、mmendations (investigation in July 2007),Social processes re-engineering,CC | Yongjoon Hyoung, founder of Cyworld,Barriers & catalysts,Is Internet infrastructure enough for innovation?,Is it a Web 2.0 issue or larger that that?,Financial Seed VC Exit,Technical Finding and keeping talent,Crowdsourcing Quiz Where can you find good .Net developers in Beijing? (23 years experience, speaks some English),Social Starting Running Failing,Crowdsourcing Quiz Why is there no Bill Gates in Korea?,谢谢！ Thanks! +86 1371 880 3321 Skype: benjamin0123,
