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1、The theory and practice of communication and media,By Zhang Zhenting The dept. of info. Tech.,CCNU,自我介绍,张振亭，2002年毕业于华中师范大学，教育技术学硕士；华中科技大学新闻与信息传播学院博士生，新闻学专业。 E-mail： Tel: 62671176（PHS）,Lecture 1 The communication perspective on education,Education as a field and multi-perspectives The common course a
2、nd necessary stages of education and communication Educational technology and communication Our plan,1. Education as a field,Whats education? A kind of social activity to cultivate “human being” Education is one subsystem of the society(economic,politics,culture) Aimed to cultivate to an integrative
3、 person,The contraction of pedagogy,教育科学,技术科学,基础科学,应用科学,方法学科,教育史学 教育哲学 教育认识学 教育社会学 教育生态学 教育文化学 教育人类学 比较教育学,各层次应用学科,教育交叉学科,教育学,工具学科,各类型应用学科,教育评价学 教育方法学 教育技术学 教育工程学,教育测量学 教育统计学,高等教育学 成人教育学 普通教育学 学前教育学,教育法学 教育政策学 教育管理学 工程教育学,教育传播学,multi-perspectives on education,Psychology Philosophy Culture Sociology
4、Technology Economics Manage Communication,2.The course of education and communication,a. Three elements: teacher, student and material Teacher=subject Student=object Material=medium,T,S,M,b. Domination and subject: Teacher=domination Student=subject Object=? Whats the result of this model?,c. Teache
5、r and student: both subjects and objects Two courses?,T,S,d. Two elements: student and material Subject=student; Object=material Whats materials? Teaching tools: symbol Teaching immaterial : Teaching method: Teaching organization: Teaching material,Whats the teachers role?,教师,文化,激活的文化,学生,学生的发展,选择、加工
6、,激活,理解,内化,A simple model of communication process,传播者Who,信息Says What,媒体Which channel,受传者To Whom,效果With What effect,反馈,噪音,3.The relationship between EC and ET,They were taken as the same thing when they were introduced to China. 1940s,more and more media were used in education 1982,SCNU held a semina
7、r named the theory of educational communication 1988, educational communication was published by Nan Guonong & Li Yunlin,ET: technology perspective, using all kinds of technologies to serving learning. EC: communication perspective, how to optimize the educational communication effect? It focuses on
8、 the information and effect.,Our plan,L1 The communication perspective on education L2 Outline of communication L3 Sign and meaning L4 levels of communication L5 Communication course L6 About media L7 Mass communication and mass media L8 The application of publishing, TV, and computer in education,References,Theories of human communication,清华大学出版社 教学媒体与技术，高等教育出版社 传播学教程，郭庆光，中国人民大学出版社 理解媒介论人的延伸，商务印书馆 现代传播（杂志）,
