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1、,smart phone,music phone,Choose,Characteristics Affecting My Behavior,Cultural factorsSocial factorsPersonal factorsPsychological factors,Cultural Factors,Cultural factors exert a broad and deep influence on consumer behavior,Very popular,Social factors,Social factors family members can strongly inf
2、luence my behavior,Family,Father,smart phone,Family meeting,personal factors,Ages: After 90 Profession: College students Source of income:Parents Beliefs and attitudes:,Psychological Factors,Motivation:Keep up with the trend of the times, buy smart machines,Drive:A drive is a stronginternal stimulus
3、 that calls that call for action .,In real life:Students around almost all of the smart machine,Price: very important,About 4000,About 2000,About 1000,the quality :is important,strong ofanti-wrestling,NOKIA,Belief :Intelligent machines,Belief is a descriptive thought that a person holds about someth
4、ing .,Description:1.Straight2. Multi-touch3. Reasonable price,Purchase process,With the money to buy: Multi-brand variety goods ,so I am confused.,Which to choose?,Buyer Decision process,need recognition,informention search,evaluation of alternatives,purchase decision,postpurchase behavior,need recognition,The buyer recognizes a problem or need that can be triggered by internal stimuli,Iformation Search,Consumers can obtain information from any of several sources,TV,computer,thank,
