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1、1,1,助力梯：创造无障碍的世界,Stairlift: Create a Barrier-Free world,2014.3,2,目标 市场简介 新产品简介 2014年开发计划,Goals Market Research Introduction of New Products R&D plan for 2014,目录 Content,3,研发、制造、销售各类无障碍升降设备 R&D, Manufacture and Sales of lift equipment for the “mobility challenged”. 产品相关的各项服务 Provide product related s
2、ervices 以优秀的品质，完善的售后服务体系，富有竞争力的价格进入市场 To launch high quality products with competitive prices to the market and provide superior services. 成为中国无障碍行业的领头人 To be the leader of the Chinese barrier-free industry 在欧美市场占有30%以上的份额 To acquire 30% market share in North America and Europe,目标 Goals,4,国内人民居住水平的提
3、高，越来越多的别墅，联排，复式建筑 Due to increased affluence, more multi-level houses, townhouses and apartments are being constructed 人口老龄化趋势，越来越多的老年人面临上下楼困难 Aging population facing mobility issues 文明程度的提高，对残障人士的出行方便越来越重视 The industry is adapting to accomodate the disabled,中国无障碍升降设备市场基础 Current status of the barri
4、er -free Equipment Market in China,市场机遇 Market Opportunity,5,老年人：1.44亿Aging demographic-144million seniors占全人口：11%Represents 11% of total population年均增长：3%Average annual increase is 3%有2800万生活比较富裕老年人，以一家四个老年人考虑，将有700万个家庭有能力购买助力梯 There are 28 million affluent seniors in China. Assuming four seniors p
5、er household, there are potential sales of 7 million units,图片，表格位置,老年人市场 Aged,6,残障人士：Physically Challenged:全国6700多万残障人士 67 million disabled in China预计有500万台各类无障碍升降设备的需求 Estimated potential demand for lift equipment: 5 million units,残障人士市场 Physically Challenged,7,已建成的别墅和养老院(数据来源：2013年中国座椅电梯市场分析）,Exis
6、ting Villas and Nursing homes（Data source: maketing analysis of seatlift in China, 2013),别墅50万套,1.8万台,18,000 Units,养老院1.87万个,500,000 Villas,0.37万台,18,700 nursing homes,3,700 Units,总计2.17万台 Total: 21,700 units,现有市场预计 Existing Market,8,助力梯不需要井道，不破坏结构，造价低廉，更适合于：联排、复式、文物保护建筑等不能安装常规电梯的场合,Stairlifts do no
7、t require a shaft, minimal impact on original construction, lower cost. More suitable for buildings where a typical elevator cannot be installed, such as terrace, duplex apartment, heritage building etc.,比较结果： Conclusion of comparison:,助力梯优势 Advantages of Stairlift,9,市场成熟度有待培养 Market is not educated
8、客户了解程度不够 Product is not well known by consumers获取项目信息较难 Difficulty in finding projects,挑战 Challenges:,由电梯行业项目销售模式转变为市场营销模式Adapt elevator marketing tactics to Stairlifts marketing传统宣传模式与现代宣传模式(如网络、广告投放等）相结合，大力推广概念及产品Combine “traditional” marketing with modern marketing i.e. internet, social media etc
9、. Focus on product promotion and market concept大力发展经销商，建立营销网络Build dealer network,应对策略 Solutions:,市场挑战和应对 Challenge & Solution,10,直线型座椅助力梯 Straight rail stairlift适用于复式，两层楼，无需拐弯建筑 Used for stairways without corners载重120kg-160kg Capacity:120kg-160kg速度: 0.12m/s Speed: 0.12m/s,直线梯 Straight Rail,11,曲线型座椅
10、助力梯 Curved rail stairlift适用于各种楼梯结构 Can be used in all kinds of stairways载重120kg-160kg Capacity:120kg-160kg速度0.12m/s Speed: 0.12m/s,曲线梯 Curved Rail,12,技术先进：以德国技术为主，结合全球各地区需求综合研发 Advanced technology: poduct is based on German technology and combines expertise from around the world 安全可靠：多重安全保护，符合CSA、UL
11、、CE等标准 Safety and reliability: multiple safety protection, meets CSA, UL & CE Standards 全球采购策略，采用进口马达、PCB板。其它电器部件，均由OMRON等著名公司提供 Global sourcing strategy: imported motor & PCB board. Other electrical components are from world class companies such as OMRON 模块化设计：一天内可以完成的快捷安装 Modular design: can be qu
12、ickly installed within one day 按照人体工程学设计的座椅，提供最佳的舒适感和最方便的操作方式 Ergonomically designed seat: for comfort and ease of operation,希姆斯优势 Strong Points of Symax,13,垂直式轮椅升降平台 Vertical wheelchair platform: 螺杆驱动 Screw drive 载重300-400kg Capacity:300-400kg 速度3米/分钟 Speed: 3m/minute 室内外适用 Indoor/outdoor applicati
13、on 各种公共建筑无障碍通道 Barrier-free access for public buildings 别墅或者小区建筑无障碍通道 Barrier-free access for residential complexes 家用升降平台 Barrier-free access to personal homes,2014研发计划 R&D plan in 2014,14,图片，表格位置,斜挂式轮椅升降平台 Incline Wheelchair Platform： 钢丝绳球链驱动 载重250kg 速度0.15米/秒 室内外使用 适用场合 Application: 各种公共建筑无障碍通道 Barrier-free access for public buildings 别墅或者小区建筑无障碍通道 Barrier-free access for residential complexes 家用升降平台 Barrier-free access to personal homes,2014研发计划 R&D plan in 2014,Stainless steel chain drive Capacity: 250kg Speed: 9m/minute Indoor or outdoor,15,15,
