高等英语教育31

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1、New Practical English 3(Second Edition),Return to Menu,Talking Face to Face,Sample Act Out Put in Use Data Bank,New Practical English 3(Second Edition),Dialogue 1,Dialogue 2,About the Potentials of a New Model of Digital TV Set,About Packing and Advertising,New Practical English 3(Second Edition),Sa

2、mple 1,About the Potentials of a New Model of Digital TV Set,Chair: Ladies and gentlemen, Im very glad to have Mr. Wang, our Chief Engineer, to join in our discussion. Mr. Wang, what would you like to tell the Board of Directors about the present situations we are facing? Mr. Wang: Generally speakin

3、g, we are progressing smoothly along the new line of digital TV sets.,Click here to listen,New Practical English 3(Second Edition),Sample 1,About the Potentials of a New Model of Digital TV Set,A: Is it possible for us to apply for a patent for our new model soon? Mr. Wang: I think so. Weve got all

4、the necessary drawings ready now, but we are still testing the product. B: Have you done any marketing research? What findings have you got from the research?,New Practical English 3(Second Edition),Sample 1,About the Potentials of a New Model of Digital TV Set,Mr. Wang: The marketing survey shows t

5、hat the customers seem very interested in this new model. I have the impression that there will be a good market for it in the years to come. B: I see. What do you think of the R&D (Research & Development) team of the company? Mr. Wang: They are very efficient.,New Practical English 3(Second Edition

6、),Sample 2,Gao: What should we do now to speed up the marketing procedure of our digital TV sets? George: A lot should be done at present. First, we should make some estimates on packaging. Many products sell better simply because of their attractive-looking package. Gao: Thats true. Well start doin

7、g this as soon as possible. What else should be done?,About Packing and Advertising,Click here to listen,New Practical English 3(Second Edition),Sample 2,George: Next, I find that a good advertisement always contributes to the success of a product. Therefore we should run a good advertising campaign

8、 immediately. Gao: What a great idea! Well have this done in no time. George: If we are lucky, well beat our competitors within a year or two.,About Packing and Advertising,New Practical English 3(Second Edition),Sample 2,Gao: But their products wont be staying on the shelves of supermarkets for not

9、hing. We have no reason to feel relaxed. George: Thats right.,About Packing and Advertising,New Practical English 3(Second Edition),Here is a group of short dialogues. Follow the examples and make more conversations with your partner.,A: Please tell me about your findings in the market survey. B: Co

10、nvenient wheel-chairs for the disabled are in great demand. Im sure theyll be quite marketable in the years to come. A: Do you think we can get a lot of orders? B: Yes, I believe so. With proper sales promotion, we may soon become the leader in the market. Task: Talk about the potential market of a

11、new type motor tricycle for the disabled.,Lets Talk.,Click here to listen,New Practical English 3(Second Edition),Here is a group of short dialogues. Following the example and make more conversations with your partner.,A: What are the customers reactions to our new product HJ-3 Laptop Computer? B: T

12、hey like it very much, especially its style. But they think the price is a little too high. A: I see. What do you think of the pricing? B: HJ-3 Laptop is of the latest technology, best quality and super functionality. Our price is actually quite reasonable. Task: Talk about the customers reactions t

13、o a new desktop personal computer.,Click here to listen,New Practical English 3(Second Edition),Here is a group of short dialogues. Following the example and make more conversations with your partner.,A: How are our track shoes selling, Bill? B: They are the market leaders. A: Great! Are our running

14、 shoes selling well, too? B: Im afraid not. But our tennis shoes are quite popular with the young people. A: Thats fine. By the way, why dont people like our running shoes? B: They say the shoes are not fashionable enough. Task: Talk about the selling of leather shoes.,Click here to listen,New Pract

15、ical English 3(Second Edition),Here is a group of short dialogues. Following the example and make more conversations with your partner.,A: Thank you for your detailed information of the office equipment, Mr. Ding. But I still have a few more questions to ask. B: Please go ahead. A: Whats the most ob

16、vious advantage of your product? B: Its quality. The high quality of our product has secured its leading status in the market. A: Right. What else? B: And the price of our product is competitive. That has undoubtedly contributed to the success of its sales. Task: Talk about the advantages of any pro

17、duct you can think of.,Click here to listen,New Practical English 3(Second Edition),1. Suppose you are the head of the Research & Development section (研发部) . You are talking with the General Manager (GM) about applying for a patent on a new model of CD player. Complete the conversation by putting the idea given in Chinese into English.,

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