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1、实用商务英语,Practical Business English,Unit One,Section A Listening and Speaking Business Reception Section B Reading Corporate Culture Section C Business Writing Cover Letter and Rsum,Targets,Section A Listening and Speaking,. Remember the words, phrases and sentences related to business reception. Imit
2、ate and memorize the following dialogues. . Discuss the following questions with your partner.,Part One Warming-up Exercises,1. Do you have any experience of receiving a stranger? If do, talk about it. 2. What factors should you take into consideration when meeting foreign businessman at the airport
3、?,. Listen to Dialogue 1-5 and choose the appropriate answer to each of the questions. Listen to Dialogue 6 and choose the appropriate answer to each of the following questions. Listen to Dialogue 7 and fill in the blanks with the exact words you have just heard from the recording.,Part Two Dialogue
4、s,. Oral practice.1. Listen to Dialogue 6 again, then work in pairs and make a dialogue about meeting foreign businessman.2. Listen to Dialogue 7 again and divide the class into groups of 3 students. Supposing that two of the students meet for the first time, the third student should introduce them
5、to each other.,. Listen to Passage 1 carefully and fill in the blanks with the exact words you have just heard from the recording. . Listen to Passage 2 carefully and fill in the blanks with the exact words you have just heard from the recording.,Part Three Passages,. Oral practice. 1. Listen to Pas
6、sage 1 again and answer the following questions. (1) What should we wear when meeting businessman? Why? (2) What is a proper handshake? (3) What are safe topics in conversation? 2. Listen to Passage 2 again and talk about what we should and shouldnt do when meeting a client.,. Listen to the followin
7、g song and fill in the blanks with the exact words you have just heard from the recording. Scarborough Fair. Listen to the song again and sing along.,Part Four Relax and Enjoy,Section B Reading,Pre-reading Discussion: 1. Have you ever heard of corporate culture before? Whats your understanding of it
8、? 2. Do you think that corporate culture is essential to a company? Why or why not?,Text,1 Many articles and books about corporate culture have been written in recent years. 2 Corporate culture has a major impact on the success of a company. 3 Every company has its own unique culture or value set.,W
9、hat is Corporate Culture?,4 Hewlett-Packard is a company that has, for a long time, been conscious of its culture (The HP Way) and has worked hard to maintain it over the years.5 Nowadays a popular trend is for companies to change their cultures, usually to a team orientation. 6 The top management o
10、f the companies should be vigilant about maintaining their cultures.,New Words Phrases and Expressions Proper Nouns,1. In general, it is concerned with beliefs and values on the basis of which people interpret experiences and behaviors, individually and in groups. 2. In exchange for more flexible wo
11、rk schedules, employees are expected to be always “on-call”.,Notes,企业文化企业文化，或称组织文化（Corporate Culture or Organizational Culture），是一个组织由其价值观、信念、仪式、符号、处事方式等组成的特有的文化形象。企业文化是企业的灵魂，是推动企业发展的不竭动力。它包含着非常丰富的内容，其核心是企业的精神和价值观。,Business Background Tips,IBM公司塑造了特色鲜明的蓝色巨人文化，其核心价值观体现在以下六个方面： 尊重个人(Respect for the in
12、dividual) 为顾客服务(Service to the customers) 追求卓越(Excellence must be a way of life) 管理人员须有效领导(Managers must lead effectively) 竭力贡献股东(Obligations to the stockholders) 作一个优良的公司法人(IBM should be a good corporate citizen),. Answer the following questions according to the text. 1. What does the term “corpora
13、te culture” refer to? 2. Why do firms with strong cultures achieve better results? 3. What are the companies encouraging the employees to do? 4. What is Hewlett-Packards corporate culture based on? 5. When should a companys corporate culture be changed?,Exercises,. Tell whether the following stateme
14、nts are true (T) or false (F) according to the text. . Match each word in Column A with the appropriate definition in Column B. . Translate the following sentences into Chinese, paying attention to the italicized words and phrases. . Translate the following sentences into English, using the given wo
15、rds or phrases.,Pre-reading Discussion: 1. Search the Internet for the corporate culture of any famous company at home or abroad and try to comment on it.2. Discuss with your partners about three core values that you think the most important to the success of the company.,Case Study,1 A company is a
16、 business entity with an explicit objective. 2 The business philosophy of Genertec is embodied in its 6 core values, which constitute the basis of the corporate culture for realizing the development strategy of the company. They are:,Genertecs core Values, Solidarity and Collaboration Exploration and Innovation Integrity and Trustworthiness Value-adding Service Human-centeredness Creating Value,New Words Phrases and Expressions Proper Nouns,
