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1、By: Sherry,The content of this case,The internationalization of Daimler-Benzs Ownership,First (1-3) : the brief introduction,Daimler-Benz announced it would seek a listing on the new York stock exchange which shows that Benz would accept the disclosure rules that many German companies thought it emp
2、hasize quick profits and short-term thinking.,1,The German practice,Whenever product demand slackens and operating losses develop ,the companies tap their “hidden reserves” to offset the losses and show a modest profit.,2,Second(4,5) : the two factors why Daimler broke ranks,1. The companys desire t
3、o raise capital to finance its international expansion .If raise all this capital from German market increase its cost of capital Use the capital that flows through the NYSE lower its cost of capital,3,2. The desire to broaden its ownership base Making its shares more accessible to the investors in
4、the US drive up the share price losses develop ,Diversifying its ownership(30%-35%) base across countries a global company,4,Third(6) : the effect,1. under German financial disclosure rules a profit of 97 millionunder U.S. rules a lost of 548 million 2. Daimlers shares : 30%The Dow Jones stock market index：11%,5,Last (7): A plan,Daimler continued its NYSE listing ,and planed to seek more equity market listings in different countries .The capital raised in a particular country or region will be used to finance investments in that region.,6,
