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1、Intercultural Communication,跨文化交际实用教程,A Practical Coursebook,Culture is a Bridge.,Unit 1 An Introduction,Objectives,Learn the purpose of learning the course. Learn the notions of Culture, Communication and Intercultural Communication. Learn the differences between Chinese and Western cultures,CONTEN
2、TS,I. Warm-up Cases II. What Is Culture, Communication and Intercultural Communication?III. The Differences between Chinese and Western CulturesIV. SummaryV. Assignments,I. Warm-up Cases,Please discuss the cases in groups and make a comment on it. Case 1: Showing Concern In China: Xiao Li (an interp
3、reter): You must be very tired. Youre old Catherine (an elderly American lady): Oh, Im NOT old, and Im NOT tired.,Comment,What the interpreter said is quite courteous in China. It means, “If you are tired, we can take a little rest, since you are getting on in years.”The interpreter gave the impress
4、ion that he thought the elderly lady would collapse any minute if she doesnt rest immediately.,Comment,In the West, there is a value placed in being young that many people consciously, or subconsciously, are not willing to accept that they are growing old. In the West: A: How are you doing now? Woul
5、d you like to rest? B: No, not a bit.,The way of showing concern is different.,In China In the West,statement,question,VS,must,howwould,Case 2 First Offer,A Canadian colleague and I traveled to Guilin with our admirable guide Heping Liu in very hot weather. Sightseeing is a thirsty business. We did
6、not trust the water, and enjoyed excellent beer. We politely offered some to Heping but he refused. We said nothing and drank our beer, while poor Heping watched. On another day, Heping quickly accepted our offer of beer. Questions for discussion In your daily life, do you often accept first offer?
7、If yes, in what situation?,Comment,First offer,Chinese,westerners,Modest Polite well-behaved second or third offer,Religious reasons Reformed alcoholic Allergic,I. Why take Intercultural Communication?,Discussion,People are different throughout the world, culturally, religiously, ideologically ,aidi
8、ldikali (思想上；意识形态上) and racially, actually different in almost every aspect, therefore we are supposed to know about their differences as much as possible, just for a smooth communication among the Homo sapiens(现代人), the people in the global village. You will make it by coming to Intercultural Commu
9、nication.,Why take Intercultural Communication?,The Purpose,The general purpose of this course is to understand the ways in which culture interrelates with and effects communication processes. Intercultural learning involves affective and behavioral processes, as well as cognitive ones. Throughout t
10、his course, you will have the opportunity to gain knowledge, skills and attitudes that will increase your intercultural communication competence.,The Objectives1) To explore cultural self-awareness, other culture awareness and the dynamics that arise in interactions between the two. 2) To understand
11、 how communication processes differ among cultures. 3) To identify challenges that arise from these differences in intercultural interactions and learn ways to creatively address them.,4) To acquire knowledge and develop skills that increase intercultural competence.5) To have an understanding of th
12、e meaning of the cultures understood by the westerners and the easterners or the Chinese and Americans.,16,The Reasons,Development of Science &Technology Globalization of Economy Widespread Immigration Development of Multiculturalism International Communication Interracial Communication Interethnic
13、Communication or minority communication,II. What Is Culture?,1. Define cultures yourself,Please write down whatever comes to your mind when you hear or think of culture. Next, try to figure out how they are related to culture.,2. Definitions of Culture,1) Culture is the total way of life that a grou
14、pof people shares. 2) Culture is a system of shared beliefs, values, customs, behaviors, and artifacts that the members of a society use to cope with theirworld and with one another, and that are transmitted from generation to generation through learning.,3) Culture is an Integrated system of learne
15、d behavior patterns which are characteristic of the members of a society and which are not the result of biological inheritance. 4) Culture is the deposit of knowledge, experience, beliefs, values, actions, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concep
16、ts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving(努力,奋斗 ).,5) Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down th
17、rough the generations in an identifiable group of people.,3. Elements of Culture,4. Three Ingredients of Culture,artifacts concepts (beliefs, values, world views) behavior e.g. Whereas the money is considered an artifact, then value placed on it is a concept, the actual spending and saving of the money is behavior.,
