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1、The marketing of millet phone,小米手机市场营销,The millet Company was formally established in April 2010, is an independent research and development to focus on high-end smart phone mobile Internet company. Millet phone, MIUI, Millet Chat are millet companys three core businesses. Fever born millet product
2、concept. Millet company pioneered the development of mobile phone operating system with the Internet model, 600,000 enthusiasts to participate in the development and improvement mode. The millet logo is the shape of “MI“, is short for Mobile Internet, on behalf of millet is a mobile Internet company
3、. Millet LOGO upside down is a heart word, the means of millet is to let millet user save heart. Millet Pinyin is mi, First Mobile Internet, the millet to do mobile Internet company; Second Mission Impossible, the millet to complete the task can not be completed; of course, Lei Jun hope to use mille
4、t and rifles to conquer the world with his millet team.小米公司正式成立于2010年4月，是一家专注于高端智能手机自主研发的移动互联网公司。小米手机、MIUI、米聊是小米公司旗下三大核心业务。“为发烧而生”是小米的产品理念。小米公司首创了用互联网模式开发手机操作系统、60万发烧友参与开发改进的模式。 小米的LOGO是一个“MI”形，是Mobile Internet的缩写，代表小米是一家移动互联网公司。另外，小米的LOGO倒过来是一个心字，少一个点，意味着小米要让小米的用户省一点心。 小米拼音是mi,首先是Mobile Internet，小米
5、要做移动互联网公司;其次是Mission Impossible ,小米要完成不能完成的任务;当然，雷军跟他的小米团队希望用小米和步枪来征服世界。,全球顶级供应商,共同打造,工作流程,Millet phone marketing strategy小米手机营销策略The millet technology goal is to become a “world-class” mobile Internet company and successfully broke into the top 500 list of “the rich”. Millet phone packaging strateg
6、y are as follows: similar packaging strategies. The millet phone is a different type of mobile phone products, a similar pattern on the packaging, the approximate color and common characteristics. Millet phone product attributes targeted at mobile phone enthusiasts, the core selling is the high conf
7、iguration and the integration between hardware and software. Lei Jun, one of the Millet science and technology co-founder is also a partner of a number of enterprises, including Where Customers, Where Customers have a good and complete logistics system, millet can use it to save cost and warehousing
8、 savings, but also to provide a strong guarantee for its price strategy.小米科技的目标是成为“世界级”的移动互联网公司并成功打入财富500强榜单。小米手机选择的包装策略如下: 类似包装策略。小米手机对旗下不同类型的手机产品，在包装上采用相近的图案、近似的色彩和共同的特征。小米手机将产品属性定位于发烧友手机，核心卖点其实是高配置和软硬一体。小米科技创始人之一雷军本人也是包括凡客在内的多家企业的合伙人，凡客拥有良好完善的物流体系，小米采用凡客的物流仓储可以有效地节约成木，同时也为小米的价格策略提供了有力保证。,Millet L
9、OGO upside down is a heart word, the means of millet is to let millet user save heart。 另外，小米的LOGO倒过来是一个心字，少一个点，意味着小米要让小米的用户省一点心。 Fever born millet product concept. “为发烧而生”是小米手机的产品理念。 这两句话都采用了增词译法。这种译法是翻译常用的译法，可以让翻译的句子更通顺易懂。 另外“为发烧而生”的译法还采用了转性译法。In marketing, the so-called “hunger marketing“, refers
10、to the commodity provider intends to cut production, in order to achieve regulation of supply and demand, manufacturing in short supply “illusion“, maintain commodity price and the high profit margins, and achieve the purpose of maintaining brand image, improve product added value. 在营销上，所谓的“饥饿营销”，指的
11、是商品供应商有意削减生产，以实现供求规律的调节，在短期内制造供求的假象，保持商品价格和高利润率，达到维护品牌形象，提高产品附加值的目的。 红色字体部分采用了具体译法。,Millet company pioneered the development of mobile phone operating system with the Internet model. 小米公司首创了用互联网模式开发手机操作系统。 这句话采用了换序译法。TechCrunch Disrupt conference held in Beijing on November 1, 2011, the millet Techn
12、ology CEO Lei Jun said, the millet technology goal is to become a “world-class“ mobile Internet company and successfully broke into the top 500 list of “the rich“ Apple iPhone redefined the smart phone and other smart phone products in the past five years, could not keep up with the iPhone for the s
13、ame reason I launched millet phone. 2011年11月1日，在北京举行的TechCrunch Disrupt大会上，小米科技首席执行官雷军表示，小米科技的目标是成为“世界级”的移动互联网公司并成功打入则富500强榜单“苹果iPhone手机重新定义了智能手机，在过去5年间，其他智能手机产品没能紧跟iPhone的发展。出于同一原因，我推出小米手机。 这句话采用了断句译法。 英语中有很多又长又复杂的句子为了符合汉语的表达习惯一般会把英语长句翻译成小短句。, the product is for attention, acquisition, use, or cons
14、umption in order to meet certain desires and needs everything to the market .品是指为留意、获取、使用或消费以满足某种欲望和需要而提供给市场的一切东西.使用的是“对等译法”，以及词法的抽象译法,其中product原本的意思是“产品”，在这里将其抽象化，指的是品质. Millet phone in the foundation of the original product MI-ONE Plus in May 15, 2012.2012年5月15日，小米手机在原有产品MI-ONE Plus的基础之上发布了 使用了断句译
15、法 Millet phone product attributes targeted at mobile phone enthusiasts, the core selling high configuration and hardware integration. 小米手机将产品属性定位于发烧友手机，核心卖点其实是高配置和软硬一体.使用了转态译法，将被动时态译为主动时态, Price changes on demand influence diagram, inelastic and elastic demand, a condition called inelastic demand; i
16、mpact of price changes on demand is called demand elasticity. 价格变动对需求影响图，无弹性和有弹性需求小，这种情况称为需求无弹性;价格变动对需求影响大，则叫做需求有弹性使用了转性译法，将形容词“inelastic”和“elastic”译为名词 Millet science and technology co-founder of the Lei Jun wood itself is also a partner of a number of enterprises, including where customers, where
17、customers have a good and complete logistics system, millet Where the customers logistics and warehousing savings into the wood, but also for millet price strategy to provide a strong guarantee.小米科技创始人之一雷军本人也是包括凡客在内的多家企业的合伙人，凡客拥有良好完善的物流体系，小米采用凡客的物流仓储可以有效地节约成木，同时也为小米的价格策略提供了有力保证。使用了增词译法，添加了状语。 专业术语Dual-core 1.5GHZ processor 双核1.5GHZ处理器,
