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1、目标市场营销策划方案英文目标市场营销策划方案英文篇一：市场营销方案、全英语版JIANGXI AGRICULTURAL UNIVERSITY课 程 论 文题目：学院： 姓名：学号：专业：班级： 指导教师：二 0 一四 年 十一 月 Catalog Foreword .31. Executive Summary .(原文来自：wWw.xiaOcAofANweN.coM 小 草 范 文 网:目标市场营销策划方案英文). 42. Current Situation .43. Competitor and Issues Analysis . 54. Marketing Objectives . 65.
2、Marketing Strategy. 66. Action Programs .87. Budget .88. Measurements .99. Conclusion . 9ForewordMany supermarket managers realize that in an increasingly competitive sales environment in general and intense, visible part of the value of the product to meet the needs of the people the value of consu
3、mer goods in the proportion is declining, while the invisible intangible part of the product and the product - the value of service are becoming increasingly important. Marketing is now often through customer service to win a competitive advantage, good customer service is a key factor in a supermar
4、ket stand out from many competitors, providing customers with the services become inevitable to enhance the competitiveness of the supermarket.With the rapid development of service industry, service supermarket market competition is becoming the focus of competition, by conducting marketing services
5、 to enhance the competitiveness of the supermarket has become a major challenge facing the supermarket, only for each of the factors affecting our competitive supermarket take positive and effective manner measures to enhance the competitiveness of the supermarket as a whole, to achieve the core val
6、ues of service marketing. Many facts show that the establishment of a new competitive advantage, not just the physical part of the product, but also because of its additional services. The emphasis on product quality, service has become a measure of the supermarket competitive leverage, so the servi
7、ce is growing emphasis on marketing. Services marketing is marketing management deepen the inherent requirements of the supermarket, as well as supermarkets competitive advantage of new features in the new market situation. Service marketing is a supermarket in the full understanding of the premise
8、to meet consumer demand, in order to fully meet the needs of consumers in the marketing process undertaken a series of activities. Service marketing is the most important quality of service, good service is the next best pre-sales promotions, is the main way to enhance customer satisfaction and loya
9、lty, is to establish a corporate reputation and corporate image of the spread of important ways.1. Executive SummaryThe rise of services marketing enhance the marketing advantages of supermarket. Rich connotation supermarket marketing activities is significant. First, it contributes to a rich market
10、ing core - to fully meet the needs of consumers. The essence of marketing is to meet the practical interests of consumers or consumer can obtain the required service marketing precisely this point of view, providing tangible products to consumers at the same time, to provide consumers with a range o
11、f intangible services, so that the market essential connotation of marketing can be fully realized. Second, there is conducive to enhancing the competitiveness of the supermarket. Supermarkets are facing in todays market competition is fierce, focused on serving the needs of consumers in a timely ma
12、nner to provide satisfactory service to consumers, the supermarket can be invincible in the market competition. Again, it will help improve value-added products. Service is provided to the consumer supermarket group interests is an important part of the supermarket is only through efforts to provide
13、 value-added services marketing their products is higher than its competitors, in order to improve customer satisfaction and win the trust, strengthen its market position, access to greater benefits and achieve their business objectives. Finally, it will help improve the overall quality of the super
14、market, and establish a good corporate image. Service marketing staff is the main foreign exchange supermarket, the supermarket is the link with consumers, therefore, enterprises through service marketing, marketing personnel can contribute to improve the overall quality and enterprise management le
15、vel.2. Current SituationShenzhou department stores located in Jiangxi Agricultural University, Commercial Street, selling gifts and household goods. The target market is the Jiangxi Agricultural University students, the competitor supermaket are around.2.1 Enterprise overview Here we list some probl
16、ems Shenzhou supermarket got: 2.1.1 Shenzhou supermarkets are not eye-catching billboards Billboard as a supermarket supermarket facade, can play the role to attract customers, eye-catching billboards supermarket customers make a good impression, to attract customers into the store to browse to buy. But the Shenzhou supermarkets and billboards not only eye-catching, but also some of the old, not new, so not only will not play the effect of attracting customers, but also enable customer
