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1、Correspondence of International Trade,Zhongxin BNU,Chapter 1,Structure and Layout of International Business Letter,1. Format of Letter Typing,a. Indented Form b. Modified Block Form c. Full Block Form,a. Indented Form,1. Senders address is printed in the up-middle part, or typed in the up-right part
2、 with date below it. 2. The receivers starts from the left margin. 3.The opening line in each paragraph is indented. 4. The complimentary close and the signature is typed at the right bottom.,b. Modified Block Form,1. Paragraphs are not indented. 2. the date, complimentary close and signature are al
3、igned slightly past the center of the page.,c. Full block Form,Every part of the letter is typed from the left margin. It is convenient to type but the layout is not rather beautiful.,2. Structure of a Business Letter,A. The Principle PartsB. Miscellaneous Matters,A. The Principle Parts,The Heading
4、The Date The Inside Address The Salutation The Body of the Letter The Complimentary Close,B. Miscellaneous Matters,The Reference For the Attention of The Subject Heading The Enclosure The Identification Marks Copy Notation The Postscript,3. Structure and Format of Business E-mail,A. The Heading“TO”
5、and “From”“Bcc” and “Cc”B. The Text“Salutation”“Body”“Complimentary Close”“Signature”,Useful Expressions,We are pleased to inform you that We have pleasure in informing you that We have the pleasure of apprising you of Please allow us to call your attention to The purpose of this letter is to inform
6、 you that,Useful Expressions,The object of this letter is to tell you Please inform me that We should be glad if you would inform me that We will thank you for your informing me that The purpose of this letter is to inform you that,Useful Expressions,We have pleasure in acknowledging receipt of your
7、 esteemed favor of the 3rd May We are in receipt of your letter of the 7th July We have duly received your favor of the 5th March,Chapter 2,Writing for Effectiveness,1. Before starting the letter,a. Adapt your reader b. Assemble the information c. Determine the objective d. Predict the readers react
8、ion e. Select the letter plan,2. Notice the word effect,a. Use familiar words b. Choose short words c. Use specific terms with caution d. Use strong and weak expressions properly e. Write Concretely,2. Notice the word effect,f. Prefer the active voice to the passive one g. Avoid overuse of camouflag
9、ed verb. h. Select words and idioms for precise meaning,3. Construction of Sentence,a. Limit sentence content b. Avoid using cluttering phrases c. Eliminate surplus words d. Avoid unrelated ideas in one sentence e. Avoid illogical construction,4. Construction of Paragraph,a. Make the paragraph in un
10、ity b. Use topic sentencetopic sentence at firsttopic sentence at endtopic sentence with paragraph c. Make paragraph coherent,Useful Expressions,Thank you for your letter of enquiring Thank you for agreeing to Thank you for your kind invitation of I am pleased to enclose I am happy to accept I was d
11、elighted to receive your letter inviting me I must draw your attention to,Useful Expressions,I am enquiring about You asked me to You may recall that Would you please send me My Committee has asked me Its now 3 months since I am sure you will agree that,Useful Expressions,We are concerned that I loo
12、k forward to having your decision in the next few days. By all means phone me or write to me if I can help you further. I would be interested in hearing about your progress. Thank you for your willing co-operation,Useful Expressions,For any further information, please do not hesitate to let us know.
13、 I should be in touch by phone in a few days. You may be sure that I shall do my best to We are delighted that you Please inform us at your earliest convenience.,Chapter 3,Tactics for Written Negotiation,1. General tactics in written negotiation materials,a. Be polite and courteousb. Write concisely
14、 c. Deliver complete information,2. Request skills,a. Ask for company information(1) Do not ask for everything (2) Show your goodwill (3) Never ask for business secrets(4) Tell the channel you got the readers contact method through,2. Request skills,b. Ask for general product/service information(1)
15、Write politely (2) Write as concisely as you can (3) Do not forget Your contact methods,2. Request skills,c. Ask for free samples or free trial The letter need be especially courteous and tactful. Comments showing confidence in the reader or appreciation on products may be helpful. Do not ask for mo
16、re than common sense would dictate. You have to claim clear what kind of products or service you need and add your address that is convenient to receive sample products.,3. Persuading skills,a. persuade the reader to buy products/services (1) Show your feature (2) Make the reader feel special (3) Help the reader easy to reply/order(4) Think for the customers,3. Persuading skills,b. persuade the reader to give donation(1) Be reasonable (2) Write to the right person (3) Show what the readers donation will do (4) Do necessary transition (5) Express your gratefulness,
