《奥美ppt课件》由会员分享,可在线阅读,更多相关《奥美ppt课件(15页珍藏版)》请在金锄头文库上搜索。
1、JE0materialMarketingisasocialandmanagerialprocessbywhichindividualsandgroupsobtainwhattheyneedandwant,throughcreatingandexchangingproductsandvalueswithothers:.Jinchutoco_T訾“营销是一种兼具社会性和管理性的过程,在和团体通过创造并交换产品和价值,而表E永沥江沥沥-HowMarketingEmergesEUsage,Exchange,E圆|LE_Sa【isfacti0n_Relationship1nchuteu5Elements
2、inMarketingManagementNeeds&wan儋Producl圆Function&QualiyExch7EchengeIEtransactionijMarketESatislactonRelationshiLULer气苷打怜PricingE林000SIG&Place-4PMarketingTheory日g6IEiTargetMarketJincRalleJMW.comEEutorootionRs-4CMarketingTheoryanuenieneeTargetMarket2leeLuBaussuoyEY-MarketingManagementStepsu|Research/EEOpportunityEEEEuueay_mp_emetation_MeasurementActivitiesEEmaterialIntroductionGrowthEEreachtopeaverageincrease1E|n胁t尿出招4a园技D浩butfalbrandawareness|moremarkets|defendmarketa|yyymoretfalE00materialJineclutotuGcom别心理需求的漾足