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1、,Outline of structure,Meaning of Dove Brief Introduction Markets Image-building,Meaning of Dove,Dove = de fu (德芙) = de fu (得福) D=DoO=YouV=LoveE=Me Do You Love Me ?,Dove Chinese translation is gezi(鸽子)，and the meaning of peace. 得福=得到你是我一生的幸福,Brief Introduction,Dove Chocolate is one of series of produ
2、cts from Mars Company. Mars Company: American Multinational Corporation Pet food & Snacks Development in China1989 Came into China for the first time1993 Dove Chocolate produced in China the first time1995 No.1 in Chinese Market (Became the classical chocolate brand),Markets,Masses MarketCharacters:
3、 young peoplevarious sizesconvenient to get,Family EnjoyingCharacters: simply packagelarge capacity（容量）multiple choices,Handpicked GiftCharacters: high consumption (消费)exquisite（精致的） packinghigh price,Gift for Valentines DayCharacters: shapecolortopic-romantic sweet,Image-building,.RomanceDove Choco
4、late stand for love, and one chocolate is one melting heart.YouthHappiness of youth, beautiful face, beautiful feeling and beautiful story.HealthScientific and reasonable eating chocolate will give us the joy of life ,and bring us happiness.,.EnergyDove Chocolate is the ideal energy supplement for a
5、 sports or travel.CareDove Chocolate is a high-quality gift for the one you love.LoveLove is the eternal(永恒的) topic of human beings, and chocolate means love.JoyDove Chocolate is a happiness maker.,There are seven days in one week, and we have “ romance, youth, health, strength, care, love, joy ” Every day we have a reason to love Dove Chocolate.,
