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1、lChapter3HistoryandGeography:FoundationofCulture缘簪工J】怦COfffFf“1.Leadin:anPanamaissue2.EffectsofhistoryandgeographygeographicalUniqueness量里量effortstoadaPn0n|attitudesandimprove蜱behaviofs里参HlistoricaleventsBusinessopportunitiesandcross-culturemarketing3.Historicalperceptiveinglobalbusinessdistribution
2、systemsoultforanoutsidertodevelop2.Decisionis叮a罡凭苎廿1JCOnSenSusc=一JapanesehistoryandConfucianphilosophyinwhichloyaltyisto1country3.Loyaltytofamily,tocountry,tocompany,andtoSocialgroup,4.Cooperation4.Subjectiveunderstandingofhistory|的出的_Historyhelpunderstandwhyacountrybehavesasitdoesithelpsdefineanati
3、ons“mission7“howitperceivesitneighbors,andhowitseesitsPlaceintheworld.心y人一Understandingany严彗贷o皿鳍bu妄茎neSSandp0unc皿JC典ft山七istheSubjectivepe逞cp柱bnofitshistory,withbiasesandSRC(Selfreferencecriterion)一一theunconsciousreferencetooneSOWnculturalyaluesoroneshomecountryffameofreference.5.Establishahistorical
4、perspectiveTounderstandacountry“Sattitudes,prejudices,andfears,itisnecessarytolookbeyondtheSurfaceofcurrenteventstotheinnersubtletiesofthecountry“sentirepastforclues.6.GeographyandGlobalMarkets射一JInduSm擅s,EconomyEffortsmadeforimprovement7.ClimateandTopographyE友d|DistributionBarrier_一InfrastructureCo
5、nstruction8.Climatedifferenceandadaptationtoit|B“ClimatedifferenceAfricalEuropeAdaptationtoclimatedifference9.TopographybarrierandimprovementofitGeographicbarrier。SouthAmerical48%isjungleandforest,5%0arable;separationbymountainrangeswithhighaltitute0f4000Im,populationconlcenitrateon|outerperiphery-。China,Russia,India,andCanada