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1、CarrefoulrsAnOVverviewDafuary2003JAwwwnlanatratainat呵涮r扬5overview一Background“operations一SalesByFormatCarrefourByCountrySalesBreakdownByRegion,2002SalesBreakdownByCountry2002LatestMajorDevelopmentsCanetourconextLeadingGlobalRetailersSpread2002AnalysisByCountry一ProspectsAndStrategy一“SwoTAnalysiswwwnla
2、natrotzilnatENEREr不MainaddressiCarrefour5.A,BP419-16,75769ParisCldex日“6AvenueRaymondPoincarkParis75116,France一Tel+33153701900一Fax:+3353708616不Websttewwwcarrefourcom一“Carrefouristheworldssecondlargestretailerintermsofsales日TralyglotalplayerWihcperationsinover30cobntres.一。Majorformatsarehypermarketssu
3、permarketsanddiscountstores-一Wellknownforenteringandadaptingtoemergingmarkets.一Groupturnover(2002):EUR85.6biiton一“Totalnumberofstores(includingfranchisesj:10.673wwwnlanatratzilnat。扬WFNERE命r不CarretourSAwasfrstlistedontheFrenchstockmarketin1970.FirstopeningstoresinFranceduringthe1960sCarrefourwentonta
4、openthefrsthypermarketsinFranceandEuropesFinststartedexpandingintotherestofEuropeintheeany1970sand1970AtthesameimetheEDdiscountformatwasintroduced、ThecarrefourownlabelwasIntroducedin1985.Thefirstnon-EuropeanstorewaspenedinBraziln1975.CarrefoursfrsAsianstoreopenedinTaiwanin1985.Carrefourannounceditsi
5、ntentiontneraswithpremodesattheendofAugust1999withthemergerapprovedinJanuary2000.TheCarrefournamewasretsinedwiththemajorttyofPromodtsstoresrebrandedThemergerpushesCarrefourtosecondplaceinglobalretaiiing.wwwnlanatratzilnat。北TERE吴r不y一“Carrefouroperatesadiverseportolioofformatsincludinghypermarketssupe
6、rmarketsdiscountstorescash一carriesc-steresandanumberofneighbourhoodstoreformatsfarindependentretailers.一“PloneerofhypermarketformatAllhypermarketstradeundertheCarrefoubannerwerldwideWiththeopportunitiesforhypermarketopeningsindevelopedmarketsslowingCarrefoursstrategyistousetheformattoestablishtselfi
7、nemeringmarketsaroundtheworld一“SupermarketstradeunderavarietyoffasciasalthoughChampionisthemostimgortant一DisccuntstoressvecpenatedbyDis.DisisnciwecnasakeybrandforCarretoursfuturegrowth,GventhesuccessofthepisformatwithitshigprofltabittylevelsitisnotsurprisingthatCarrefourisplacingmoreemphasisgnthedis
8、countbannerinordertogrowinternationally-especiallyinSouthAmericaandAsiac一Thestrategyistoestablishallthesemajorformats(hypermarketssupermarketsanddiscountstores)inallcountrieswwwnlanatratzilnat。北TERE命ComenienceDicountStoresCosh&Comiesse22E88Frnchieedsupermarkets&bNWelghbourhoodStoresESupermarkets2508
9、Independentetsier29Awwwnlanatret2ilnate“Mypenmerhetssupermarketscatoresecofstores4842002retallsales:c53bion王czechRepublicemmatsNppanmaniet一Necofstores8Ecoaifion一FranceFRormatsypermarietssupermarketsdecoontstores5storescash王camesindependent2002retailsales:c452Hlion毛Greeceromatrypemaretnsupermarketsdi
10、ecountstoresNecofstores。4142002retailsales:cL4fion毛ztalyTiag“pammiarpennikisionscrecofstores。54c5ailionHypermarietssupermarketsNecofstores762002retailsnles:c08fionAwwwnlanatretzilnat一PortugalFRarmatsHyparmarietsdiecountstoresMocofstorese2462602retallsalescbition一RomaniaFematsiHipermarkegecorsteres32
11、002retallsales;codion毛SlovakiaFormatsHypermaretsNecorsteres42002retallsalescodion气5PMyoermarketapermarketsdecountstorescashcanmesNeofrsteresag022002retallsales;ci7ion毛SwitzerlandFrormat“一Mypermarketr-Necersteres。过2002retallsalesco6bilionJnrrmefRsmIeHypermarketsEco.2bilionHypermarketslcoibilionHyperm
12、arkets2co.sbilionDiscountstoresyhypermarketssupermarketsNoefstorestNoofstores4512002retailsales:2002retailsalcl5Hion毛DominicanepublicEBraailFormats:Formatsy一Mypermerkets一Nocofstores:supermarketsc-stores2002retailsalesNeoftorsst267sgig2003ratallsalas:,63.7HnlionRicniiazeNoofstorestFI，唧2002retallstest
13、coibitionAwwwnlanatretzilnate5chinaFormats:DiscountstoresyhypermarketsNecofstores:622002retailsales;“C1.5bHiionEIndonestsFormatsr一iypenmarkats一Nocofstoresi92002retailsales;“Co.2bilionapanEFormatsMypermarlets一Nocofstores:42002retailsales;G0.2bHiionFormHypermarketsNesofstorest62002retailsales;“C03Hlio
14、n丿SingaporeFormats:HypermarketsNocofstores12002retsilsales:Colbilion王SouthKoreaFqzmatsrHypermarkets一Nofstorest252002retailsales;。C13iiion毛TaiwanFormats:一一Hypermarkets一Noofstorest282002retailsaleswwwnlanatratzilnat。北TNERE命HypermarketsHypermarketsNocofstores工12002retailsales;na2002retailsales;C0.04bWi
15、ionEoman毛TurkeyFormats:HypermarketsFormats:HypermarketsyNocofstores工supermarketsdiscountstores2002retailsales;。CotbWMionNoofstores:134毛atar2062ratailsslss:C4.4bHionFartetst二=Hypermiztetir=一AENocofstores工FormatsiHypermarkets一2002retailsales;coibiiionNosofstores:82002retailsales;C0.5bWiionwwwnlanetretzilnat“扬WRNERE园
