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1、,Team members:,1 9 0 3 1 9 0 8 1 9 1 3 1 9 9 9 2 0 0 0 2 0 0 3 2 0 0 9,The History,亨利福特和T型车,Strategic leadership,Alan Mulally艾伦 穆拉里,William Clay Ford小威廉克莱福特,Lincoln 林肯,Some competitive threats to Ford,Powerful competitors in the U.S. Auto Market,SuppliersFinance troubles for suppliers providing raw
2、materials in the auto industry,Customers Hash competition from the current surplus of dealerships has minimized profit marginsConsumers have access to more information from the Internet to compare products.Well-informed consumers directly negotiate the price with dealerships, which diminishes a sale
3、spersons tactical advantage.,Additional competitive threatsThe improvement of public transportation via rail and busForeign automakers entered and established themslves in the United State and targeting a niche market,Land Rover 路虎,Truck,Research and DevelopmentSafety Features Convenience Features,1
4、.Safety Features Ford has been working to improve the safety features of its vehicles. In an effort to reduce the probability of a rollover, Ford developed Roll Stability Control for the Volvo XC90, Lincoln Navigator, Lincoln Aviator, Ford Explorer, Mercury Mountaineer, Ford Expedition, and For a E-
5、Series vans. Additionally, Ford implemented what they call AdvanceTrac, which is designed to increase vehicle stability in emergency maneuver situations. Ford-engineered safety features reduce the likelihood of serious injury or death in case of a collision. The safety canopy and “Intelligent Safety
6、 System”,2 .Convenience FeaturesCell phone for voice-activated dialing and hands-free operation, voice integration for GPS navigation, entertainment, climate control, retractable roof Terrain response system.,Financial Condition,Comparative Operating Margin, 1996 to present,Fords declining economic
7、performance can be attributed to two major factors, dwindling demand for its product and the rising cost of production and operational expenses.Another financial constraint results from Fords agreements with labor unions and its defined benefit plan, which spell out its obligations to provide post-r
8、etirement benefits for former employees.,Jaguar 美洲虎,Ford Brands,Ford markets automobiles in the US contains: Ford(福特)：Cost-effective. Lincoln(林肯) ： Comfort and luxury Mercury(水星) ：between Lincolns and Ford Mazda(马自达) ： Auto lightweight Volvo(沃尔沃) ：the most safety car Jaguar(美洲虎or捷豹) ：Beautiful and F
9、ast Cars Land Rover(路虎) ：superior off-road capability Aston Martin(阿斯顿马丁) ：racing car and limited car,Marketing Strategies,Ford regard customer as the core : Increasing online traffic on dealership Web Sites Creating fresh product designs Offering attractive financing and discount Participating in a
10、utomotive exhibitions and adding films and televisions ads,Corporate Strategies,Fords portfolio of automotive businesses includes auto manufacturers from around the world, replacement auto parts, and financial services. However, with so many car industries, Ford run loss in competition. With the new
11、 CEO in place, Ford determined to decrease the influence of the finance department and ridding Ford of needless complexity. Additionally, Ford will concentrate more on the worldwide market and customers, and work to better utilize its global assets and capabilities. The last, the new CEO has been working closely with labor unions in an attempt to increase contributions to the retirement plans helping to relieve the financial burden as it tries to decrease operating costs.,The end,
