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1、Printing media IT media,The communication media,Press Publishing Broadcasting The internet Reach audiences in the millions , from television , radio , Internet access and national newspapers to local papers and specialist periodicals.,Print media is one of the oldest and basic forms of mass communic
2、ation. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals.A basic understanding of the print media is essential in the study of mass communication. The contribution of print media in providing information and transfer of knowledge is remarkable.,What is,Accord
3、ing to a survey by National Readership Survey Limited , during the year 2004/05 62 per sent of all people aged 15 and over in Great Britain read a national daily newspaper.,Daily National Newspapers,The Sun The Daily Mail Daily Mail The Daily Telegraph The Daily Express Daily Star The Times The Guar
4、dian The Independent Financial Times,I had the greatest difference in readership between men and women.,Men outnumber women in newspaper readership ,with the exception of me,A large proportion of people read Sunday newspapers, compared with daily national papers. The News of the World was the most r
5、ead Sunday newspaper , with 19 per cent. Followed by The Mail on Sunday(14per cent),Younger age groups,They are more likely to read newspapers than knowledge of their other leisure pursuits might imply.,Older age group,They prefer to read newspapers like The Daily News , The Daily Telegraph , The Da
6、ily Express.,Magazines,Private Eye( most read fortnightly magazine in 2004-2005) Take a Break( read by 12 per cent of women ) FHM (most read monthly mens periodical) .,In term of circulation and readership , newspapers and magazines continue to have considerable impact as significant sources of info
7、rmation and belief. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.,IT Media Inc.s seasoned team of domain experts comprise the industrys premiere resource for domain consultation services, providing competitive organizat
8、ions and forward-looking entrepreneurs with the instruments and sound insight to navigate the complex world of domain acquisition, brokerage, branding and development.,What is,In 2004/05,over 60 per sent of all households had a personal computer. Despite its continued growth , almost half of the hou
9、seholds in the UK did not have one.,Why choose IT Media?,Qualified leads from the largest EMEA IT Decision Maker database Expertise in lead generation services Blue chip global client list Full service with dedicated account management FTSE 250 listed company,IT Medias four step approach:,Clients Include:,What can we do online,There are many activities we can engage in : Email Looking for information about goods and services General browsing,Higher income households are more likely to have a home internet connection than lower income households. Younger people are more likely to go on line .,
