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1、,Client, ,Agency, /,Agency,Client,Concept,Media / Promotion,Planning,Client orientation,Production,execution,/ideation,Case 047,Product,Price,Promotion,Place,The process of planning and executing the conception pricing, promotion and distribution of goods, services and ideas to create exchange that
2、satisfy individual and organizational objects.,Marketing,DD%,BB%,CC%,AA%,step3,BOOM UP,step1,BOOM UP,Brand Essence,fantasy,Personality,older | successful | attractive,Values,express self | confident,Benefits,fashionable look fits mood,Brand strategy, (differentiation) . , , ., ,Strength,Weakness,Opp
3、ortunity,Threat,SWOT,: 20 pt text,: 20 pt text,: 20 pt text,: 20 pt text, ,- - ,- - ,- - ,Weakness,Strength,Threat,Opportunity,SWOT Analysis,Place,Promotion,4PS,Price,Product,Distribution,Marketing,Product,Price,Promotion, ,45%,37%,10%,8%, , ,12 100% , , , 1,000 ,Growth rate,Share of Voice,Market Sh
4、are,etc,75%,30%,45%,22%,Strategic AD management,Global sports marketing activities,Successful new product launch,Local-base marketing support,Case 057, , 30%, 75%, 22%,Share of Voice 45%,Graph model,Grid model,1,2, , , , (wagon), () , () , , TV, , (), , , , ,Family Life Cycle ,(6),(6),(),A thematic
5、principleThemeObject base,A principle of distinctive fitUniqueharmony,An extrnsion PrincipleJusticeBasecopulative,A combination PrincipleMedia mixComplement,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,M A R K E T V A L U E,2008,2006,2005,3000,5000,7000,
