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1、Unit 15,Business English,2,Text A,Words and Expressions cyclical a. 循环，周期性 embrace v. 拥抱；包括 forge v. 伪造，打制 incrementally adv. 逐渐地 legendary adj. 传奇般的 optimist n. 乐观主义者 pragmatism n. 实用主义者 profound adj. 深远的 revenues n. 收入，收益 vendors n. 买主，小贩 dissemination of technology 技术传播 technical achievement 技术成果
2、 technical advance 技术进步,IT Grows Up,3,Text A,IT Grows Up,Words and Expressions,4,Text B,Words and Expressions Inflation n. 通货膨胀 index n. 指数 treble n. 三倍 purchasing power 购买力 spendable income 工资减去所得税保险费 等以后的净收入,The Number One Problem,5,Business Writing,Important Notes 为吸引对方注意，开头段即对收信人的某个方面做出积极评价。 提供具
3、体数字和必要的信息，如日期、地点、在场的人员、单据等。但同时应注意不要述说太多与主题无关的细节。 使自己处于有利位置，能反驳对方有可能提出的拒绝理由。 清楚解释原因后，明确你期望的行动。 从公平交易、客户情谊、良好信誉等方面下工夫使对方答应提出的特别要求，激发对方的法律道德责任感。,Special Persuasive Claims,6,Sample 1 Dear Sir,Your “customer satisfaction after the sale” advertising was one of the main reasons for my stopping in your show
4、room recently. On February l, just one month ago, I purchased a new “Peak” car from you, and it functioned well for two weeks. I followed the new-car breaking-in instructions to the letter and had little difficulty. But two weeks ago the front wheels developed a frightening vibration that forced me
5、to bring the car to your shop for inspection.The service manager inspected the wheels, said the bushings had been damaged. And immediately had the old bushings replaced. Later that day, we tested the car together, and it worked satisfactorily. The service manager then asked me to sign the service sl
6、ip indicating my willingness to pay the repair and parts charges of 115.75. In the discussion that followed, he stated that the bushings could not have been damaged by normal operation but only by,Business Writing,Special Persuasive Claims,7,careless driving over rough terrain .I refused to pay. He
7、refused to make the bill “no charge.” There the matter stood until today, when I received a bill from you for 115.75. Because I had not driven the car over rough terrain and had taken care of it during the breaking-in period, I can only conclude that the bushings were damaged in the 60 miles the car
8、 was driven before I purchased it. Perhaps the damage to the bushings occurred during demonstration trip by salespeople. Please write “no charge” on the attached bill, proving that your advertising is backed by the integrity you claim.Sincerely yours,Business Writing,Special Persuasive Claims,8,Busi
9、ness Dialogue,Dialogue 1 A: I want to see the man responsible for selling computers. B: My name is Huang. Im the sales manager of this company.What can I do for you? A: Well, Mr. Huang. Six new computers were delivered to my company yesterday and only four of them work properly. B: Im sorry to hear
10、that. A：Never mind being sorry; what are you going to do about it? B：Well, Ill send a mechanic to repair them immediately. A：OK and I hope youll make sure that it doesnt happen again. B：Ill certainly look into that. A：Thank you, Mr. Huang. Goodbye. B：Goodbye.,Complaints and Claims,9,Business Dialogu
11、e,Dialogue 2A：The home office asked me to drop in on you. B：Yes, I contracted them some time ago. A：They said you have a complaint. B：Thats right. A：Whats the matter of the problem? B：Im sorry to tell you that the machine tools we purchased from you do not work well. A：Really? I am sorry to hear that. B：Well, it seems the manufacturers have not lived up to their standard in this case. A：If the machines are not what you expected, well be glad to exchange them. B：Im so glad to have settled the case this way.,Complaints and Claims,
