《2015-11-1716q1koreanlinekvshootingplan》由会员分享，可在线阅读，更多相关《2015-11-1716q1koreanlinekvshootingplan（12页珍藏版）》请在金锄头文库上搜索。
1、OUTDOOR KOREA LINE2016Q1,SHOOTING PLAN / KV LAYOUT,FEB-APR,KOREAN LINE OVERVIEW,Korean product line is the complementary to the existing German product line, its the new business incremental opportunity. This product line features stylish outdoor products aiming urban consumers in high tier cities.
2、This product line helps us to build young and authentic image among outdoor consumers.,FEB-APR,KOREA LINE PRODUCT PLAN,FEB,MAR,APR,FEB,MAR,FEB,APR,MEN,WOMEN,NSV: 1.75M SOB: 24.82% IN CFS, 2.05% IN TOTAL OD,FEB-APR,KV OUTFIT,Footwear will not be exposed,Display table,App Wall,36 CFS channelSize Squar
3、e 1:1 Horizontal 2:1; 3:1; 4.5:1 Vertical 1:2; 1:3,FEB-APR,KV USAGE,探春 Explore Spring都市年轻人并不随波逐流，在初春时节投入大自然的怀抱，探索春天，享受户外的乐趣。,FEB-APR,THEME,FEB-APR,TONALITY AND APPROACH,bring out the stylish design of Korean Line as authentic outdoor product Pose, facial expression confident, attitude and natural sm
4、ile Model selection - cool, good looking and young. Close-up shot to highlight product design.,Reference picture,FEB-APR,ACTIVITY SCENARIO AND ACTION,Shooting in a hiking scenario, with natural outdoor environment,Pose: Holding a map, look toward far end with natural and confident smiling,Reference picture,Spring sun, warm light, popping out product color,PREPARED BY: CATHOLIC (SHANGHAI) X 12/11/2015,FEB-APR,LIGHTING,Reference picture,FEB-APR,LAYOUT,1 : 1,OPTION 1,OPTION 2,Mock up,FEB-APR,LAYOUT,1 : 1,Option 1 applied to extreme horizontal layout,Mock up,THANK YOU,
