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1、9j一注大众a余限人义义万一汽大众奥迪经销商2012年商务计划(商务政策)中英文版FAWWWAUDIAuTHORIZEDDEALERAUTHORIzEDSINGLESEHVCEDEALERBusiessPlan2012目录/CatalogL、前言/Forewerd2术诚/Terminology3、经销十基本惊汞/DealerBasicStuation4、市场情况/MarketOverview5、新年采脓及WKif则/STDIAAKPlan6、奥迪品茵二手转商刍计划/ARRUCPlan7.江车金腋腐务计则/AuteFinanclalBusinessPlan8、试乘试邹转、服务锦换车计划/Demo
2、Carsservicereplacementvehicleplan9、FDI/崖孙车管理PDUStoragevehidemanagement10、备件计则/SparepartsOverview11、经销南层伟日抚(DeslefualityTavget12、市圭英俞计刘/MarkeiingPlan13、公关求则/PRPlan14、朗务订/ServicePlan15、周锏斐人员求划/DealerStaftfPlan16、培训计刘/TrainingPlan17、财务计划/FinancialPlan18、投资计仁InvestmentPlanXRPage3Page4Page6page7Pase1Page
3、16Pase17Page21Page83Page24Wyay25ae26Page27Page29Page31Page37Page54Page551.前言/Foreword2012年腐务计划是一汽一大会奠迪事业部与糊迪待许经铸高关吊签罪的正式年度高务合同。在本合同中,对奥迪牺沥经销唐(特诊朐务哥本年度在市场萧销、销售计刘、朋务及咕件计则、阜绑质15销商应严格遍守并执行苑销计则的所有茶款训一销商进行全面的考核,对浑有完成高务认划m经钠曲将汝汕务歧箴和肽他n关管理规定寺经销商迹行相应的处罚。对数年不执行高务计列的经销窖,将按-沛一大伟奥迪特许经销唐协池的有关条欣以及奥迪特讲经销商迥网管理办法与其鲫除
4、忠议BusinessPlan2012lstheoffcialannualmarketingcontractjointysubsoribedbebweenFAWAVWAudiSalesDivisionandAudiauthorizeddealer(inlauthorizedsingleservicedeale)儿hasbeendetaledstpulatedinrespectofAudidealersmarketactiviessalesplan,serviceandsparepartsplan,dealerqualiy,staffandtrainingandnewiysstrantplanCe
5、alershouldsInctycoriplyWatheprovisionsofthisbusinassFlanFAMVWAudl3slssDiisionwilcsrnyostoverallcheckondealeraccordingtothebusinessplan.Dealerwhofallstofulfllhebusinessplanwilbepenalizedaccordingyasperthemarketingpollcyandotherrelevantmansgementregulaton.TothosedealerwhodonotimplementBusinessPlanInse
6、veralconsecutiveyears,FAWVWAudiSalesdvisionwilterminatetheagreementwiththemaccordingtotherelatedprovislonof“FAW-VWAudiAuthorlzedDealerAgreement&“AudiAuthorzedDealerQultManagementRegulationr、-才ReO2.术语/Terminology质佐匹域CPQ),指特许经销高史进行经能活动的区域一级贵任区域,奥迪销售事业部伶据兴大区域省伊(直铛市、自治区自然地理边界,划定六大区域的资任区域工级资任区域,由加区域代表处拐限
7、区域内部管理的要浩,在“一纪资任区“内刘定各特许经销高的资任区域,平报奎迪销借事业郭室约桂性指坤指各特许经销商与奠迪销售事业部之闰合咖愚义上的红定数最化目标,必需宏成的强制性指余,奥迪销事业部严格依据此指标对经销高选行考核,包挂政策相关的考桢及非政筑相关的评价葛颞色定林冉陇的萧的根性涛技:形成宏敷的商销计创所涉及的支持性数据,不余为考核指标,但余为约根性挂的支持和基础,体现与主婵指标的林关性英承招|示帝唐色的仪恩为技的杨神押余2.术语/TerminologyPMA:areawhereanauthornzeddealercanperlormpusinessoperation.Level1PMA:
8、5level1PMAsarediawnaccordingtogeographicporderof5reglonspreseribedbyAudialesdivisionLevel2PMA:underlevel1PMAdrawnbyeachreglonalofficesaccordingtotheinternalrequirementofthereglon,andreporledioAudiSalesDivisionforrelerence、BindingtargetstheagreedquantitativetargetsbetweendealerandASDaretheobligatoryi
9、ndexeswhichmustbeultilled.ASDwillcheckthedealersstetyaccordinglothoseindexesiInaeiatedpolcycheekandnorvpollcyevaluatoneBlankcinysllowcolorarerastrictedindex,blankwithnocolorarenotstrctionMNorbindinginextsupportvedatainvovedwhichhelptoformacompletebusinessplan,nottobetakenascheckingindexesyetserveass
10、upportandbasistothebindingindexesrepresentssothecovrelationtothemalorindexeseXRa胃3经销商基本情况/DealerBasicSituation(伊两年业务发展椿远Incl.Twoyearbusinessdevelopmentprospect)轶铸腐Dealer:|帷州市奚峰汽轨销倌有限资任公司屑东抒烈及育心Stakeholderstructureandmixc泊南御佩汽车销售服务有限公司60%,张没40%尺厅地址Showroomadre湖南省常州市北湖区万华岩铭万华沥车城北路1吊法人代表Legalrepreseng张
11、炳注再资全Reglsteratoncapltal:15007切菲事长Boarddirector张浩总越理Generalmanager:车开户行Dealeraccountba中国工商锭行股1侈号Aecoul1911021009090090000年绑Posteode:|423000李3Taxnuml431002576574867电话Phone:10735-2798900电二信答5albo:月址Webste:经销育代矿Dealercode:(聚务代码及借售代鸢Salesgaflersalescode)127580424相任区Responsiblearea:中南小区一xee4市场情况/MarketOv
12、erview4.1市圭及铸俳总体情况/GeneralmarketsalesoverviewasRseaaEEEH20002n20t2nnalpeseersienceeealoteptDonescrerimrate丞Hnpcedeminnmatef个agansgratcoporeesroeeevenieeeenautatenenere命gpccpaisnspeuneceittetesiealnnaoe5.nhniesooinooereeEXRredneecee钨.辜【2)4.市场情况/MarketOverview4.2销售信息:高档品牌/Detaledmarketsalesoverview:EG
13、FRrecahaE资任区PMAneairipoemeunenRemCuam15cCresasgiLsa5vcaspmmmctneaawnioatptmomumouunraen155oaLXRcShesi4市场情识/MarketOverview4.2销售信息;高档品牌IDetailedmarketsalesoverview:资任区PMA素fcoRtsuVPremoncAuDIG7BVW吕MBMUGLa军页LeusCRCFochesCoyeme交BaSuyPrenlenESuiAuDG5BMW怡MBGLKMa忠页Lexs限XAetual定阮20f1Fomecas颉2012罐鸣迢阊4市场情况/MarketOverview42销售信息:高档品牌IDetailedmarketsalesoverview:责任区PMA芒681tPremtumSCoopeCetrounetual芸aFoncaa颂洁202I片BVW3Laus日30芸488月车ProntuncoopeSpoteadsteruaITBMWMBSLkPosceosstePoseheCeyman厂X
